Director, Marketing Data and Analytics at Nutrafol

Austin, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional Beverages, Active NutritionIndustries

Requirements

8+ years of experience in marketing analytics, including experiences with optimizing, measuring and predicting the impact of marketing investments
Experience driving an enterprise view of insights and data, connecting consumer insights – to brand health – to marketing measurement – to business results
3+ years experience building and leading high-performance teams within analytics/insights function that develop strong partnerships with stakeholders
Experience in CPG, leading advanced analytics solutions like commercial mix models and sales lift analyses to optimize marketing investment
Experience leading consumer insights

Responsibilities

Lead a lean team in executing the marketing analytics capabilities to measure and drive optimization of Nutrabolt’s marketing investment
Build models to optimize our marketing efforts to make sure our marketing spend has the best possible ROI
Design, launch and analyze experiments to understand the incrementality of different marketing campaigns
Apply your expertise in data mining and data presentation, as well as your knowledge of marketing channels and platforms, to identify opportunities for improving Nutrabolt's marketing strategy beyond the numbers
Manage and grow a lean, high-performing team of capability builders, fostering a culture of innovation, collaboration and professional development
Collaborate closely with cross-functional teams to align marketing analytics capabilities with broader business objectives, fostering collaboration and effective decision-making
Establish and deploy processes to monitor key performance indicators and metrics to track the effectiveness and efficiency of marketing investments
Stay at the forefront of industry trends, best practices and emerging technologies in marketing analytics, data science and digital marketing – providing thought leadership and strategic recommendations for continuous improvement

Skills

Key technologies and capabilities for this role

Marketing AnalyticsConsumer InsightsData StrategyAnalytics ToolsSystems DevelopmentCross-Functional CollaborationPerformance OptimizationData Governance

Questions & Answers

Common questions about this position

Is this role remote or does it require being in the office?

This role is located in Austin, TX.

What compensation or bonuses are offered for this position?

This role is eligible to participate in our Management Bonus Plan.

What key skills are required for the Director of Marketing Data and Analytics role?

Key skills include leading a consumer insights team, leveraging insights and data to shape strategy, building models to optimize marketing ROI, designing and analyzing experiments for campaign incrementality, data mining and presentation, and knowledge of marketing channels and platforms.

What is the company culture like at Nutrabolt?

Nutrabolt promotes a healthy workplace environment that fosters strong bodies, clear minds, and a culture of respect and belonging for all, with teammates united by their mission.

What makes a strong candidate for this role?

Strong candidates have experience leading a lean, high-performing team, fostering innovation and collaboration, working cross-functionally, and building marketing analytics capabilities to drive ROI and strategy.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees