Director, Growth at The Washington Post

Washington, District of Columbia, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, News, PublishingIndustries

Requirements

Energized by unlocking growth in a fast-moving, ever-evolving media and technology landscape
Thrives in using data and experimentation to connect audiences with meaningful content and solutions
Inspired by shaping the future of an iconic news brand with purpose and creativity
Builds inclusive, collaborative, and high-performing teams that embrace innovation, trust, and continuous improvement

Responsibilities

Drive the global acquisition strategy across The Post’s portfolio to maximize reach, conversion, and customer lifetime value across diverse products, pricing tiers, and audience segments
Unlock scalable growth levers by collaborating with Product, Newsroom, and Engineering to mitigate traffic decline, navigate platform disruptions, and adapt to evolving audience behaviors
Develop and implement smart metering and paywall strategies that balance audience reach with subscription conversion and engagement metrics
Oversee performance marketing campaigns across paid digital platforms (e.g., Google, Meta, Apple, Reddit, LinkedIn) to ensure efficient budget utilization, audience targeting precision, and brand-aligned messaging
Launch and continuously improve go-to-market strategies for new product features and access models, aligning internal stakeholders and delivering measurable acquisition impact
Optimize the full acquisition funnel through rigorous A/B testing, targeted segmentation, creative experimentation, and UX improvements across digital touchpoints
Lead and mentor a high-performing team of 10+ growth marketers and specialists, cultivating a culture of learning, executional rigor, and adaptability
Partner with Product and Engineering to build robust experimentation frameworks, enhance user experience, and drive higher conversion rates and revenue across customer segments
Leverage first-party data, behavioral insights, and predictive modeling to tailor acquisition messaging and offers, increasing personalization and customer relevance throughout the journey
Collaborate with Analytics and Finance to forecast, track, and refine performance marketing strategies that directly link marketing outcomes to business impact and ROI
Represent marketing in strategic product planning initiatives to ensure tools, infrastructure, and innovation efforts scale effectively while enhancing user-centric experiences

Skills

Key technologies and capabilities for this role

Growth MarketingAcquisition MarketingData AnalysisA/B TestingPaid MediaProduct PositioningMarketing StrategyTeam LeadershipCustomer AcquisitionDigital Marketing

Questions & Answers

Common questions about this position

What is the employment type for this Director, Growth position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Director, Growth role?

The role requires expertise in global acquisition strategy, data-driven experimentation, performance marketing across platforms like Google and Meta, paywall and metering strategies, and building high-performing teams.

What is the company culture like at The Washington Post?

The culture emphasizes passion, talent, deep investigative spirit, innovation, inclusivity, collaboration, trust, and continuous improvement within a mission-driven team across multiple departments.

What makes a strong candidate for this Director, Growth position?

Strong candidates are energized by growth in media and tech, thrive on data and experimentation, are inspired to shape an iconic news brand, and excel at leading inclusive, innovative teams.