Director, Go To Market Operations - FinTech at Autotrader.ca

Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, AutomotiveIndustries

Requirements

10-15 years’ experience in product launches, go-to-market strategy, or related operational roles
Proven track record of successfully bringing new products to market in complex environments
Strong analytical abilities and data-driven decision-making approach
Experience in framing complex problems and driving practical solutions
Exceptional communication, project management, and stakeholder management skills
Self-motivated with a bias for action and results orientation
Bachelor's degree required; MBA or advanced degree a plus
Preferred Experience
Experience in B2B SaaS or technology companies
Experience in management consulting or strategy, or operations roles
Experience working with executive leadership and cross-functional teams
Automotive industry knowledge and experience an asset, but not required

Responsibilities

Develop and execute comprehensive go-to-market strategies for new product launches
Create and manage detailed product launch roadmaps, timelines, and critical path elements
Ensure cross-functional alignment across key stakeholder groups
Define launch budget and commercial model, including pricing
Partner cross-functionally to develop positioning, messaging, and value propositions
Design and implement effective sales enablement, training, and targets/incentives
Identify target customer groups and build sales and marketing campaigns
Develop metrics to measure GTM launch effectiveness and provide data-driven insights
Own operational onboarding and offboarding processes
Identify and mitigate launch risks through proactive planning and contingency development
Continuously refine and improve GTM launch capabilities based on learnings and best practices

Skills

Go-to-Market Strategy

Product Launch

Roadmap Planning

Cross-Functional Collaboration

Budget Management

Pricing Strategy

Sales Enablement

Training Programs

Marketing Campaigns

Performance Metrics

Data Analysis

Risk Mitigation

Onboarding Processes

Stakeholder Management

Value Proposition Development

Autotrader.ca

Digital solutions for used car dealers

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters

1975Year Founded

ACQUISITIONCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

501-1,000Employees