Autotrader.ca

Digital solutions for used car dealers

Toronto, Ontario, Canada

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters
1975Year Founded
ACQUISITIONCompany Stage
Automotive & Transportation, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Employee and Family Assistance Program
Gym Membership
Wellness Program
Conference Attendance Budget
Professional Development Budget
401(k) Company Match
Performance Bonus

Risks

Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.
AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.
Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

Differentiation

Trader.ca offers a comprehensive suite of digital solutions for car dealers.
The company emphasizes simplicity and effectiveness in its digital tools.
Trader.ca provides extensive customer service and product support resources.

Upsides

AI-driven personalization can enhance user experience and increase engagement.
AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.
Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

Funding

Total raised$1.6 K
Latest valuation$1.60 B
StageACQUISITION
ACQUISITION
6/30/2016
$1.6 K
$1.60 B