Head of Web Strategy
TypeformFull Time
Expert & Leadership (9+ years)
Candidates must possess at least 8 years of experience in Website and/or Content Marketing roles within B2B SaaS, including substantial leadership experience. Outstanding written communication skills and a strong understanding of customer education, content marketing, and various other mediums are essential. Proficiency with Content Management Systems, analytics platforms, session recording tools, and interactive demo tools is required, along with AI savviness and an understanding of the industry. Basic analytical skills to interpret data and tell a story are also necessary.
The Director, Web will have overall responsibility for the Self-Serve Content & Web function, overseeing the Marketing Website, Help Center, developer portal, and careers site. They will drive a transformative vision for self-serve content and experiences, focusing on unified experiences, conversion rate optimization, and brand representation. Responsibilities include building and supporting the web and self-serve content vision and roadmap, guiding team decisions on strategy, design, content, and tooling, and evolving the customer education team's approach to the prospect and user journey. The role involves overseeing the experimentation program, supporting top-of-funnel organic growth through SEO/AEO strategy, ensuring a feedback loop with the Support organization, and regularly reviewing analytics to understand content consumption and site navigation. Additionally, the Director will manage and mentor their team, ensuring alignment towards goals and fostering innovative thinking in execution, content, and design.
Automates scheduling for individuals and businesses
Calendly simplifies scheduling for individuals and businesses by providing a platform that automates the process of setting up meetings and appointments. It integrates with popular calendar systems like Google Calendar, Outlook, and iCloud to ensure users can manage their time efficiently and avoid double-booking. Unlike many competitors, Calendly offers a subscription-based model with a free basic version and several premium plans that include advanced features such as team scheduling and custom branding. This tiered pricing approach allows users to start for free and upgrade as they see the value in additional functionalities. The goal of Calendly is to enhance productivity by reducing the back-and-forth communication typically involved in scheduling meetings.