Boulevard

Director, Business Systems

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, SaaS, Beauty & WellnessIndustries

Director of Business Systems

Employment Type: [Not specified] Location Type: [Not specified] Salary: [Not specified]


Position Overview

Boulevard is seeking a Director of Business Systems to lead the vision, implementation, and evolution of the internal systems that power Boulevard’s go-to-market and operational capabilities. This role will guide strategy and delivery for our Salesforce platform, SaaS subscription management (including billing and invoicing), and foundational tooling for product-led self-service workflows. Reporting to the CTO, you will be a key leader at the intersection of product, engineering, and business operations, driving system design and process automation to enable scale, efficiency, and exceptional customer experience. Your work will establish the internal systems architecture supporting Boulevard’s revenue operations and paving the way for a more flexible, product-led service model.

You will lead a high-impact, collaborative team of engineers and administrators, continuously evolving internal tools to meet business and customer needs. This is a critical leadership role to architect systems directly impacting Boulevard’s scalability and long-term success.


Domains of Ownership

  • Business Systems Architecture: Own, design, and evolve the end-to-end architecture and implementation of internal platforms including Salesforce, Salesforce Revenue Cloud, and related SaaS tools.
  • Revenue Operations Infrastructure: Drive the technical foundation for CRM, CPQ, billing, invoicing, and payment integrations to support scalable GTM operations.
  • Marketing Systems & Attribution: Partner with Marketing to implement and maintain systems supporting campaign tracking, lead lifecycle management, and multi-touch attribution.
  • Product-Led Self-Service Enablement: Collaborate with Product and Engineering to introduce internal tooling and APIs powering customer self-service workflows (e.g., subscription updates, invoicing access).
  • Workflow Automation: Design and implement process automation across Sales, Marketing, Support, Finance, and Customer Success.
  • System Integration & Data Flow: Ensure seamless, secure, real-time data flow between internal systems (e.g., Salesforce, HubSpot, Stripe, NetSuite, Zendesk) and product environments.
  • Governance & Scalability: Establish best practices for data quality, access control, system integrity, and compliance to ensure operational excellence during scaling.

Key Projects & Initiatives

  • Salesforce Upkeep and Evolution: Lead the continued optimization and operations of our Salesforce instance.

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Founded in 2016 after extensive research into the pain points of salon managers and front desk staff, our user-friendly platform is designed for the unique needs of the self-care industry, including salons, spas, medspas, barbershops, and more. Our technology helps our customers not just survive, but thrive.

We are driven by insatiable curiosity and embrace experimentation, believing that simple solutions require the most sophistication. We design every detail to maximize potential, power, and impact.

Our team values and celebrates diverse backgrounds, fostering an environment where openness allows us to do our best work. We believe in equal opportunity for all. Come do the best work of your life at Boulevard.

Skills

Salesforce
SaaS subscription management
billing
invoicing
workflow automation
system design
process automation
business operations
product management
engineering management

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters
2016Year Founded
$105.1MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

100% Health, dental, & vision coverage
Flexible vacation & PTO
Quarterly bonus
401k Match
Boulevard bucks
WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.
Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.
Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.
The platform integrates client self-scheduling, CRM, and payment processing seamlessly.
Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.
The company launched Boulevard Capital to provide growth funding for self-care businesses.
Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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