Director, Business Development at adMarketplace

About adMarketplace

adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that reach users at critical moments of intent, enhancing the effectiveness of advertising campaigns. The company operates on a performance-based model, earning revenue through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. The goal of adMarketplace is to optimize the consumer journey and improve the efficiency of advertising for both brands and publishers.