Perpay

Digital Marketing Manager

Philadelphia, Pennsylvania, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, EcommerceIndustries

Requirements

Candidates should possess at least 3 years of experience in digital marketing or growth marketing for a direct-to-consumer (DTC) brand, ideally within the ecommerce or financial services sectors. They should have hands-on experience launching and managing campaigns on platforms such as Meta, Google, TikTok, and Reddit, along with a deep understanding of digital marketing KPIs, targeting strategies, and attribution frameworks. Familiarity with Google Ads and Meta Ads Manager is also required.

Responsibilities

The Digital Marketing Manager will launch and manage paid campaigns on emerging platforms like TikTok, Reddit, and Snapchat, develop and test channel-specific creative strategies, identify new opportunities for customer acquisition while meeting CAC targets, optimize existing campaigns on Google and Meta, and report on key metrics to improve campaign effectiveness. They will also stay ahead of trends in digital media and consumer behavior.

Skills

Digital Marketing
Paid Campaigns
Google Ads
Meta Ads Manager
TikTok
Reddit
Snapchat
Audience Segmentation
Bidding Strategy
Performance Optimization
Campaign Management
Creative Strategy
Analytics
Attribution Frameworks
Budget Management
Growth Marketing

Perpay

Facilitates interest-free paycheck deduction payments

About Perpay

Perpay helps consumers make shopping more accessible and affordable by allowing them to purchase products through interest-free payments that are deducted directly from their paychecks. Users start by answering a few questions to determine their spending limit, which can range from $500 to $2,500. Once approved, they can shop immediately, with payments spread over a series of typically eight installments. This model is particularly useful for individuals who may not have access to traditional credit or who want to avoid high-interest rates. What sets Perpay apart from its competitors is its focus on interest-free payments and the simplicity of having payments deducted directly from paychecks, making the repayment process easier for users. The company's goal is to provide a hassle-free shopping experience that allows consumers to make significant purchases without incurring debt or interest.

Key Metrics

Philadelphia, PennsylvaniaHeadquarters
2016Year Founded
$2.4MTotal Funding
ANGELCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Competitive salary + company equity
401k with company match
Medical / Dental / Vision insurance
Pre-tax Public Transportation benefit
Relocation assistance
Student loan company match
Gym subsidy with City Fitness
Cell phone plan
Paid parental leave
Unlimited PTO
Optional work from home (WFH) up to 4 weeks per year

Risks

Increased competition from fintech startups may erode Perpay's market share.
Regulatory scrutiny on income-based limits could raise compliance costs for Perpay.
Economic downturns may affect users' repayment ability, impacting Perpay's financial stability.

Differentiation

Perpay offers interest-free payments deducted directly from paychecks, simplifying user experience.
The company targets consumers avoiding traditional credit, providing a unique market position.
Perpay's model supports significant credit score increases, enhancing user financial health.

Upsides

Rising demand for flexible payment options boosts Perpay's interest-free installment model.
AI integration can refine Perpay's spending limit assessments, improving user experience.
Embedded finance trends offer Perpay expansion opportunities through e-commerce partnerships.

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