Lead Product Marketing Manager, OTC & Prime

United States

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$127,000 – $203,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, FintechIndustries

Requirements

Candidates should have 7-10 years of product marketing experience, preferably in crypto, fintech, or trading platforms, with a focus on professional, HNWI, and B2B audiences. Deep expertise in OTC trading and lending, as well as Prime offerings, including user psychology, liquidity dynamics, and order types, is essential.

Responsibilities

The Lead Product Marketing Manager will contribute to the OTC and Prime product vision and roadmap, lead go-to-market strategies for new product launches, and define success metrics. They will evaluate and elevate the existing product portfolio, craft compelling product value narratives, and drive sales enablement. The role also involves architecting go-to-market efforts to expand Kraken's ecosystem, acting as a market and customer expert, and championing customer research to inform marketing strategies and product direction.

Skills

Product Marketing

Crypto

Blockchain

OTC Trading

Prime Brokerage

Market Insights

Customer Insights

Product Strategy

Roadmap Development

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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