[Remote] Customer Marketing Manager at Routable

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Rentals, MarTech, SaaSIndustries

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
Experience working with multiple SaaS products
Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)
Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy
Strong understanding of the customer lifecycle and customer journey mapping
Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo)
Proficiency in data analysis and using metrics to optimize campaign performance
Bonus: Experience in the multifamily industry

Responsibilities

Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
Develop and implement strategic marketing programs to drive upsell, cross-sell, and expansion, increase product awareness, growth, and engagement
Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs
Work collaboratively with Sales, CS, Product, and Marketing teams
Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders
Analyze and compare campaigns to strategize on experiments to increase renewals, cross-sells, referrals, and expansion opportunities

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer Journey OptimizationOnboarding ProgramsRenewal StrategiesCustomer AdvocacyUpsell MarketingCross-sell StrategiesExpansion MarketingCustomer EngagementRetention Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the company operates as a fully remote team of 100+ spread across the U.S. from coast to coast.

What is the salary range for this role?

This information is not specified in the job description.

What experience and qualifications are required for the Customer Marketing Manager role?

A Bachelor's degree in Marketing, Business, Communications, or related field is required, along with experience working with multiple SaaS products, minimum 6+ years in marketing, and at least 2+ years in a customer-facing or customer marketing role. A proven track record in developing successful marketing campaigns that drive customer engagement, retention, and advocacy, plus a strong understanding of the customer lifecycle, are also needed.

What is the company culture like at Routable?

The company has a strict no a**holes policy, a community of highly performant people who take work seriously but not themselves, and is made up of people who genuinely like each other.

What makes a strong candidate for this Customer Marketing Manager position?

A strong candidate has experience with multiple SaaS products, 6+ years in marketing including 2+ years in customer marketing roles, a proven track record in campaigns driving engagement and retention, and a deep understanding of the customer lifecycle.

Routable

Automates business payments and invoicing

About Routable

Routable automates business payments for enterprise and mid-market clients, streamlining accounts payable and receivable processes. The platform manages the entire payment lifecycle, including invoice processing, payment scheduling, and real-time payouts. By using Optical Character Recognition (OCR) technology, Routable can scan invoices and create payables, significantly reducing processing time by 60%. The company generates revenue through subscription fees for its platform and transaction fees for processed payments, partnering with banks to ensure secure fund transfers. Routable prioritizes security with a dedicated team monitoring systems for vulnerabilities, which helps build trust with clients. The company fosters a culture of empathy and inclusiveness, focusing on strong customer relationships and exceptional support.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$44.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

🏥 Great Health, Dental & Vision Insurance

💲 Competitive salary

📈 Stock options

💰 401k

💸 Work from Home stipend

🚀 We're a remote team

🏝 Flexible vacation policy

Risks

Increased competition from Flexport's digital freight platform pressures Routable to enhance offerings.

Boost Payment Solutions' partnership may attract clients away from Routable.

Rising digital payment fraud tactics necessitate continuous enhancement of fraud prevention measures.

Differentiation

Routable automates the entire payment lifecycle, reducing manual work significantly.

The platform uses OCR technology, cutting invoice processing time by 60%.

Routable partners with banks to ensure secure fund transfers.

Upsides

Partnership with Convera expands Routable's global payment capabilities.

Growing AP automation trend in logistics offers expansion opportunities for Routable.

Routable's real-time payment solutions align with gig economy demands.

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