[Remote] Customer Marketing Manager at Routable

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Martech, SaaSIndustries

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
Experience working with multiple SaaS products is required
Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)
Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy
Strong understanding of the customer lifecycle and customer journey mapping
Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo)
Proficiency in data analysis and using metrics to optimize campaign performance

Responsibilities

Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
Lead Cross-Sell, Upsell, and Expansion Motion: Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement
Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs
Work collaboratively with Sales, CS, Product, and Marketing teams
Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders
Analyze and compare campaigns to strategize on experiments to increase renewals, cross-sells, referrals, and expansion opportunities

Skills

Marketing Strategy

Customer Lifecycle Marketing

Cross-Sell

Upsell

Customer Engagement

Customer Retention

Customer Advocacy

Data-Driven Marketing

Routable

Automates business payments and invoicing

About Routable

Routable automates business payments for enterprise and mid-market clients, streamlining accounts payable and receivable processes. The platform manages the entire payment lifecycle, including invoice processing, payment scheduling, and real-time payouts. By using Optical Character Recognition (OCR) technology, Routable can scan invoices and create payables, significantly reducing processing time by 60%. The company generates revenue through subscription fees for its platform and transaction fees for processed payments, partnering with banks to ensure secure fund transfers. Routable prioritizes security with a dedicated team monitoring systems for vulnerabilities, which helps build trust with clients. The company fosters a culture of empathy and inclusiveness, focusing on strong customer relationships and exceptional support.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$44.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

🏥 Great Health, Dental & Vision Insurance

💲 Competitive salary

📈 Stock options

💰 401k

💸 Work from Home stipend

🚀 We're a remote team

🏝 Flexible vacation policy

Risks

Increased competition from Flexport's digital freight platform pressures Routable to enhance offerings.

Boost Payment Solutions' partnership may attract clients away from Routable.

Rising digital payment fraud tactics necessitate continuous enhancement of fraud prevention measures.

Differentiation

Routable automates the entire payment lifecycle, reducing manual work significantly.

The platform uses OCR technology, cutting invoice processing time by 60%.

Routable partners with banks to ensure secure fund transfers.

Upsides

Partnership with Convera expands Routable's global payment capabilities.

Growing AP automation trend in logistics offers expansion opportunities for Routable.

Routable's real-time payment solutions align with gig economy demands.

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