Digital Marketing & Customer Analytics Manager

Las Vegas, Nevada, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Entertainment, Gaming, ResortsIndustries

Requirements

Candidates should possess at least 2+ years of relevant experience, a Bachelor’s degree or equivalent experience, advanced skills in SQL for querying large-scale marketing data, experience using Python for analysis, data manipulation, or reporting automation, proficiency in building dashboards with Power BI, Excel, or Tableau, and a strong understanding of email marketing KPIs such as opens, clicks, conversions, bookings, and revenue.

Responsibilities

As the Digital Marketing & Customer Analytics Manager, you will analyze email marketing performance and connect campaign results to hotel and restaurant bookings, design and evaluate A/B and multivariate tests to optimize campaign strategy, build and maintain performance dashboards and reports, collaborate with MarTech and tagging teams, provide strategic, insight-driven recommendations on audience segmentation and targeting, lead, coach, and review work from a team, partner with stakeholders across CRM, digital marketing, and analytics to align measurement with business goals, and communicate technical data to non-technical audiences.