Marketing Data Analyst

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Logistics, Delivery Platform, E-commerceIndustries

Requirements

Candidates should possess a Bachelor's degree in Data Analytics, Data Science, Marketing, or a related field, or equivalent experience. Proven experience in Martech and data analysis, ideally within marketing, customer operations, supply chain, or retail analytics, is required. Proficiency in SQL, data visualization, and dashboarding tools like Lightdash or Redash is essential, along with familiarity with MarTech platforms, CRM systems, marketing automation, and BI tools. A strong understanding of digital marketing metrics, KPIs, and campaign analysis, coupled with experience in developing and executing technology roadmaps, is necessary. Knowledge of data quality monitoring, governance, and compliance regulations such as GDPR, TCPA, and CCPA is also required, as are strong analytical, problem-solving, and process optimization skills, and excellent communication and collaboration abilities.

Responsibilities

The Marketing Data Analyst will design, validate, and own marketing metrics to support business decisions. They will perform ad hoc and deep-dive analyses using various platforms like Lightdash, Redash, AppsFlyer, Salesforce, Hubspot, Databricks, Excel, Adobe Analytics, and Data Warehouses. Key responsibilities include ensuring data accuracy and trust across systems, creating dynamic dashboards and recurring reports, and utilizing SQL for data extraction, transformation, and analysis. The role involves partnering with CRM, data, analytics, and DevOps teams to build a cohesive digital ecosystem, defining and executing a marketing technology roadmap, and ensuring compliance with global privacy and governance standards. Additionally, the analyst will pioneer AI/ML-powered personalization, orchestration, and optimization, and lead pilots to test and scale new innovations.

Skills

Marketing Data Analysis

Marketing Technology

Data Analysis

SQL

Lightdash

Redash

AppsFlyer

Salesforce

Hubspot

Databricks

Excel

Adobe Analytics

Data Warehouses

Data Quality

Dashboards

Reporting

CRM

AI/ML

GDPR

CCPA

Roadie

Crowdsourced same-day delivery logistics platform

About Roadie

Roadie provides a crowdsourced delivery platform that connects everyday drivers with individuals and businesses needing same-day delivery services across the United States. The platform operates on an "on-the-way" delivery model, allowing drivers to pick up and deliver packages along their existing travel routes. This approach not only speeds up delivery times but also makes efficient use of transportation resources, reducing the need for additional delivery vehicles and minimizing environmental impact. Roadie serves a diverse clientele, including small businesses and large enterprises, and offers various delivery solutions such as home delivery and express air delivery. With a network of drivers covering over 20,000 zip codes, Roadie is the largest local same-day delivery provider in the country. The company's goal is to create a more connected and efficient delivery system by transforming everyday travel into a public transportation grid.

Atlanta, GeorgiaHeadquarters

2014Year Founded

$83.7MTotal Funding

SERIES_CCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Home Office Stipend

Paid Sabbatical Leave

Risks

Alleged gig worker protection violations in Seattle could harm Roadie's reputation.

Increased competition from same-day delivery services may pressure Roadie's market position.

Logistical challenges with RoadieXD(TM) may require significant investment for seamless operations.

Differentiation

Roadie leverages unused capacity in passenger vehicles for efficient delivery.

Roadie's extensive driver network covers over 20,000 zip codes in the U.S.

Roadie offers a unique 'on-the-way' delivery model reducing environmental impact.

Upsides

Partnerships with Spirit Halloween and Parts Town expand Roadie's market reach.

RoadieXD(TM) and Roadie Direct™ enhance service offerings for oversized and warehouse deliveries.

80% of companies report increased revenue with Roadie's same-day delivery services.

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