Digital Experience Manager - Construction at UFP Industries

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

ConstructionIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
5+ years in digital marketing, website and social media management, or customer experience roles—preferably in relevant industries

Responsibilities

Maintain company websites (built on WordPress and HubSpot), ensuring technical information, installation guides, case studies, and product resources are accessible for key audiences
Grow and manage social channels (LinkedIn, Instagram, Facebook, YouTube), publishing tailored content, monitoring engagement, and unifying messaging across sectors
Capture and craft real-world customer success stories, demonstrated environment solutions, and components used in architectural, commercial, and industrial projects
Measure and optimize performance using web and social media analytics as well as CRM and sales data
Serve as segment admin & strategic lead for HubSpot, overseeing marketing automation, workflows, lead capture, and campaign reporting
Create targeted campaigns (email, social, SEO/SEM) crafted for contractors, OEMs, specifiers, and commercial customers
Build nurturing workflows suited to project-based construction cycles, OEM purchasing patterns, and multi-location retail rollouts
Provide HubSpot training and support to sales, marketing, and operations teams, driving adoption and best practices
Participate in the development of interactive tools (e.g., ROI calculators, configuration tools) that support accurate purchasing and installation decisions across served industries
Ensure digital resources – sales tools, CRM data, etc. -- are comprehensive, reliable and readily available for field teams and office-based users alike
Generate actionable analytics insights to continuously improve UFP Construction’s digital experience and prioritize the most impactful marketing investments
Work as an integral part of a cross-functional team collaborating with Marketing, IT, Sales, and Operations to deliver seamless digital experiences for construction, RV, cargo, and commercial environments
Establish digital asset governance—ensuring brand consistency while customizing messaging for each vertical
Oversee the segment’s adherence to corporate web standards policies – ensuring privacy standards, legal compliance, brand integrity and accessibility best practices are maintained across all web properties
Stay informed on industry and digital trends (e.g., BIM in construction, spec-centric marketing in commercial rollouts) to maintain thought leadership

Skills

Key technologies and capabilities for this role

WordPressHubSpotLooker StudioSocial Media ManagementLinkedInInstagramFacebookYouTubeWeb AnalyticsCRM

Questions & Answers

Common questions about this position

Is this position remote or does it require office work?

This information is not specified in the job description.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills are required for the Digital Experience Manager role?

Required skills include managing WordPress and HubSpot websites, growing social channels like LinkedIn and Instagram, leading HubSpot for marketing automation and campaigns, and using analytics tools like Looker Studio.

What is the team environment like at UFP Industries?

The role involves working as part of a collaborative team with peers across marketing, IT, sales, and operations, as well as managing external partners on projects.

What makes a strong candidate for this Digital Experience Manager position?

Strong candidates will have experience leading digital marketing in construction or similar industries, expertise in HubSpot and WordPress, and the ability to create targeted campaigns and analytics-driven optimizations for key audiences like builders and OEMs.

UFP Industries

Manufactures and distributes construction and packaging products

About UFP Industries

UFP Industries operates as a diversified holding company with several subsidiaries, including UFP Packaging, UFP Construction, and UFP Retail Solutions. The company manufactures, distributes, and sells a wide range of products for various markets, including residential and commercial construction, packaging, and industrial sectors. Its products are tailored to meet the specific needs of clients across North America, Europe, Asia, and Australia. UFP Industries stands out from its competitors by leveraging its extensive operational footprint and expertise to serve a diverse clientele, ensuring consistent revenue from multiple geographic regions and industry segments. The company's goal is to effectively meet the diverse needs of its customers while maintaining a steady income stream.

Muscle Shoals, AlabamaHeadquarters

1955Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Rising lumber costs could impact UFP's profit margins.

Construction slowdown due to high interest rates may reduce UFP's revenue.

Stricter European environmental regulations could increase UFP's compliance costs.

Differentiation

UFP Industries operates globally, serving diverse sectors like construction and packaging.

The company leverages a broad operational footprint to meet varied client needs.

Recent acquisitions, like C&L Wood Products, expand UFP's market reach and capabilities.

Upsides

Growing demand for sustainable packaging boosts UFP's eco-friendly product development.

E-commerce growth increases demand for UFP's packaging solutions.

Urbanization trends drive demand for UFP's residential and commercial construction products.

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