Digital Associate, Consumer Marketing

Employment Type

Full-Time

Role Overview

You will lead the execution of custom marketing solutions, collaborating with internal teams to develop scalable frameworks for client-specific communications that support new member activation, engagement, and retention. Acting as a primary liaison between Partner Marketing and Growth Marketing, you will ensure client requests are efficiently met without disrupting core marketing priorities.

Responsibilities

Stakeholder & Client Collaboration

• Act as a key liaison between Growth and Partner Marketing to ensure alignment on client communication needs and priorities.
• Collaborate directly with clients as a subject matter expert, share campaign insights with stakeholders, and provide feedback that translates client needs into actionable strategies.
• Partner with leadership to develop case studies, reference materials, and playbooks that guide internal teams and clients in leveraging scalable marketing solutions.

Custom Campaign Execution & Standardization

• Own the execution of client-specific marketing solutions while shifting from one-off requests to standardized, scalable packages.
• Collaborate with Partner Marketing to prioritize requests, attend client briefings, and translate needs into reusable solutions.
• Expand creative template development and manage automation workflows to ensure campaigns are deployed efficiently and consistently.

Process Optimization & Scalability

• Build and maintain a library of standardized campaign packages to reduce manual effort and improve efficiency.
• Develop a centralized deliverables calendar for visibility into timelines and milestones, and collaborate with stakeholders to proactively manage prioritization and address roadblocks.
• Identify opportunities to streamline workflows and introduce automation while aligning with Growth Marketing to balance executional tasks with high-priority initiatives.

Testing, Analysis & Reporting

• Track campaign performance and apply a test-and-learn approach to continuously optimize standardized packages.
• Collaborate with analytics to ensure clear visibility into impact and share insights across teams in a timely manner.
• Document findings in a self-service model, enabling partners to easily access performance data, share results with clients, and apply learnings to future campaigns.

Required Qualifications

• 5+ years of marketing experience (agency, client-side, or B2B/B2C marketing).
• Experience with Salesforce Marketing Cloud (or similar platforms like HubSpot, Iterable, Mailchimp).
• Strong project management and client-facing experience.
• Excellent cross-functional collaboration skills, particularly working with Partner Marketing, Creative, and Engineering.
• Strong analytical and problem-solving abilities, with experience in marketing automation and workflow optimization.
• Ability to prioritize and execute in a fast-paced environment.

Preferred Qualifications

• Experience in marketing operations or lifecycle marketing.
• Experience within a Health-Tech or Virtual Health environment.

Physical/Cognitive Requirements

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

Compensation

The United States new hire base salary target ranges for this full-time position are:

• Zone A: $70,190 - $91,250 + equity + benefits
• Zone B: $77,209 - $100,375 + equity + benefits
• Zone C: $84,228 - $109,500 + equity + benefits
• Zone D: $91,247 - $118,625 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone.