Product Marketing Manager
Injective LabsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Blockchain, Cryptocurrency, FintechIndustries
Requirements
Candidates should possess 5+ years of experience in product marketing or a similar function within the crypto, fintech, or consumer tech industries, demonstrating a proven track record of successfully launching and scaling consumer-facing products or features with measurable outcomes. Strong copywriting and storytelling skills are essential, along with experience working cross-functionally in fast-paced, iterative environments and a comfort level with ambiguity. Familiarity with growth loops, funnels, and lifecycle marketing is also required, and a deep understanding or enthusiasm for blockchain technologies is a significant bonus.
Responsibilities
The Senior Product Marketing Manager will develop go-to-market plans, messaging, and launch execution for consumer product ecosystem initiatives, partnering with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention. They will also build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact, collaborate with ecosystem partners to drive adoption and amplify reach, support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions, contribute to the establishment of OKRs and performance tracking frameworks, and iterate on strategies based on user feedback and market trends.
Skills
Blockchain
Product Marketing
Go-to-Market Strategy
Strategic Planning
Storytelling
Creative Thinking
Execution Skills
Offchain Labs
Develops scaling solutions for Ethereum blockchain
About Offchain Labs
Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during times of high network activity. The technology uses rollup technology to combine multiple transactions before sending them to the Ethereum blockchain, reducing congestion and costs. Offchain Labs serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, and generates revenue through transaction fees and premium services. The company's goal is to make Ethereum more efficient and accessible for all users.
Key Metrics
Princeton, New JerseyHeadquarters
2018Year Founded
$139.8MTotal Funding
SERIES_BCompany Stage
Fintech, Crypto & Web3Industries
51-200Employees