Offchain Labs

Senior Product Marketing Manager, Consumer

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Blockchain, Cryptocurrency, FintechIndustries

Position Overview

  • Location Type:
  • Job Type: Full-time
  • Salary:

At Offchain Labs, we are not just building products — we’re leading a movement. We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds. We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.

Why Offchain Labs? Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.

Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.

Offchain Labs is looking for a creative, strategic, and execution-oriented Product Marketing Manager to assist in go-to-market efforts for our growing portfolio of products. This role is made for a strategist and storyteller who thrives at the intersection of product, marketing, and community driving the next wave of users onchain.

You’ll work closely with product, partnerships, and ecosystem teams to shape positioning, define messaging, and drive campaigns that resonate with both crypto-native and mainstream users. Your work will directly support our broader consumer growth strategy.

Responsibilities

  • Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem
  • Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention
  • Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage
  • Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences
  • Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
  • Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions
  • Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives
  • Iterate on strategies based on user feedback, market trends, and campaign results

Requirements

  • 5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech
  • Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes
  • Strong copywriting and storytelling skills—able to distill complexity into clarity
  • Experience working cross-functionally in fast-paced, iterative environments
  • Comfort navigating ambiguity and solving open-ended problems with structure and insight
  • Familiarity with growth loops, funnels, and lifecycle marketing
  • Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
  • Bonus: Experience managing and mentoring team members, fostering a collaborative environment.

Skills

Blockchain
Product Marketing
Go-to-Market Strategy
Strategic Planning
Storytelling
Creative Thinking
Execution Skills

Offchain Labs

Develops scaling solutions for Ethereum blockchain

About Offchain Labs

Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during times of high network activity. The technology uses rollup technology to combine multiple transactions before sending them to the Ethereum blockchain, reducing congestion and costs. Offchain Labs serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, and generates revenue through transaction fees and premium services. The company's goal is to make Ethereum more efficient and accessible for all users.

Princeton, New JerseyHeadquarters
2018Year Founded
$139.8MTotal Funding
SERIES_BCompany Stage
Fintech, Crypto & Web3Industries
51-200Employees

Benefits

Remote Work Options
Conference Attendance Budget
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Home Office Stipend

Risks

Competition from Layer 2 solutions like Optimism and zkSync is intensifying.
Regulatory scrutiny on blockchain projects could impact Arbitrum's operations.
Cryptocurrency market volatility may affect Arbitrum's adoption and usage.

Differentiation

Offchain Labs' Arbitrum offers faster, cheaper Ethereum transactions using rollup technology.
Arbitrum's integration with Lotte Caliverse showcases its capability in blockchain-based entertainment.
Arbitrum Stylus supports multi-language DApp development, enhancing developer flexibility.

Upsides

Growing demand for Layer 2 solutions boosts Arbitrum's adoption amid high Ethereum gas fees.
Partnership with Lotte Group expands Arbitrum's reach in the entertainment industry.
Launch of 15-minute withdrawals enhances user experience on Arbitrum Orbit chains.

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