Senior Demand Gen Marketing Manager

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

About OnRamp

OnRamp is on a mission to redefine B2B customer onboarding. We help commercial, mid-market, and enterprise businesses onboard and activate their customers faster and more efficiently. Our digital customer onboarding software simplifies the process of guiding customers step by step, keeping them engaged from day one, delivering value early, and setting the stage for long-term success. If you’re ready to help companies work smarter, improve customer outcomes, and recognize revenue faster, we’d love to chat.

We’ve been working on this since 2019 and have customers like Anheuser-Busch, Cardinal Health, CommerceIQ, HHA Exchange, and many more who are on this journey with us. Today, we’re growing fast and excited for new teammates who are the best at what they do to join us.

This fully remote role is open to candidates across the U.S., with working hours primarily aligned to the Eastern Time Zone. Local candidates near our Boston, MA office have the option to work onsite.

About The Role

We’re looking for a highly motivated, results-oriented Senior Demand Generation Marketer to join our dynamic team. In this pivotal role, you’ll develop, execute, and optimize multi-channel demand generation programs to drive qualified leads, pipeline growth, and revenue. You’ll be a key player in shaping our GTM strategy, directly impacting our company’s success and growth trajectory.

Your background blends digital marketing with Ops/RevOps, to strategically unify efforts for maximum impact. You understand that maximizing pipeline means integrating processes, data, and technology across the entire customer journey. Your HubSpot expertise will ensure operational excellence, efficient lead handoffs, and actionable reporting that directly links marketing investment to business outcomes.

What You’ll Do

Demand Generation Strategy

• Develop and execute comprehensive demand generation strategies aligned with company goals and revenue targets, including defining campaign objectives and KPIs.

Integrated Campaign Management

• Lead the end-to-end planning, tactical execution, and optimization of multi-channel demand generation/capture campaigns across:
  • Digital Advertising: Paid search/SEM (Google) and social media advertising (LinkedIn and additional strategic channels)
  • Email Marketing: Drip, nurture, and newsletter campaigns
  • Account-Based Marketing (ABM): Launching targeted ABM programs for key accounts
  • Content Syndication: Partnering with third-party platforms to distribute valuable content
  • Influencer Engagement: Identifying, vetting, and collaborating with social media influencers and thought leaders to amplify content and drive qualified leads

Data & Performance Analysis

• Continuously monitor, analyze, and report on campaign performance, using data to identify opportunities for improvement, optimize ROI, and conduct A/B testing.
• Be the metrics-oriented leader on the team to help enable data-driven decision making, with a focus on pipeline goal setting and predictive modeling.

Lead Nurturing

• Design and execute effective lead nurture programs in collaboration with marketing and sales, guiding prospects through the marketing and sales funnel.

Cross-functional Collaboration

• Partner closely with marketing and sales teams to ensure alignment on messaging, lead hand-off processes, and overall go-to-market strategies.

Market Intelligence

• Stay current with industry trends, best practices, and the competitive landscape to identify new opportunities and innovative approaches (e.g., understanding of SEO/GEO/AIO and its impact on digital Marketing channels).

Skills & Toolset You’ll Bring

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of progressive B2B demand-gen experience with a proven track record of measurable results.
• Deep expertise in developing and executing multi-channel demand-gen campaigns.
• Data-driven approach, able to interpret data, generate insights, and optimize campaigns for performance.