Digital Marketing Manager
Outset MedicalSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Physical Security, Cloud Security, B2B SaaSIndustries
Requirements
- 4-year undergraduate degree (quantitative field of study strongly preferred)
- 4+ years of work experience, with a proven track record of successful customer acquisition strategies
- Strong quantitative background, with experience using data and metrics to inform marketing decisions
- Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Onsite at HQ in San Mateo, CA (full-time)
Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC)
- Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
- Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates
- Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
- Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this role remote or onsite?
The position is onsite.
What is the salary for this Demand Generation Manager position?
This information is not specified in the job description.
What qualifications are required for this role?
Candidates need a 4-year undergraduate degree (quantitative field strongly preferred), 4+ years of work experience with proven customer acquisition strategies, a strong quantitative background using data and metrics, and the ability to manage multiple projects with high attention to detail and organizational skills.
What is the team like at Verkada?
You'll join a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, featuring diverse career experience across investment banking, corporate strategy, consulting, engineering, startups, and marketing.
What makes a strong candidate for this Demand Generation Manager role?
A strong candidate will have a quantitative undergraduate degree, 4+ years of experience driving customer acquisition, proven data-driven decision-making skills, and the ability to manage multiple projects with strong organization and attention to detail.
Verkada
Provides integrated security solutions for enterprises
About Verkada
Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.
San Mateo, CaliforniaHeadquarters
2016Year Founded
$431.8MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees
Benefits
Generous company paid medical, dental & vision insurance coverage
Unlimited paid time off & 11 companywide paid holidays
Wellness allowance
Commuter benefits
Healthy lunches and dinners provided daily
Paid parental leave policy & fertility benefits
Risks
Increased competition may pressure Verkada's market share and pricing strategies.
Rapid EMEA expansion could strain operational resources and lead to mismanagement.
Integration with multiple partners may introduce security vulnerabilities and challenges.
Differentiation
Verkada offers a unified platform integrating video, access, and environmental monitoring.
Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.
Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.
Upsides
Growing demand for cloud-based security in education boosts Verkada's market potential.
Integration with AI-driven analytics enhances security insights and customer value.
Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.
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