Demand Generation Manager at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, Cloud Security, B2B SaaSIndustries

Requirements

4-year undergraduate degree (quantitative field of study strongly preferred)
4+ years of work experience, with a proven track record of successful customer acquisition strategies
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
Onsite at HQ in San Mateo, CA (full-time)

Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC)
Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates
Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Skills

SEO

PPC

Social Media Marketing

Email Marketing

Data Analysis

Campaign Optimization

Digital Marketing

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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