Demand Generation Manager at Clio

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Tech, SaaSIndustries

Requirements

5+ years of experience in a fast-paced, demand generation focused marketing organization
Excellent analytical skills and experience measuring data-driven marketing programs
Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines
Strong communication, presentation, project management, and writing skills
Comfort making decisions with imperfect information
Superior marketing skills across multiple paid and organic channels
A focus on driving leads and opportunities
Proven track record of strategizing, implementing, and executing data-driven marketing programs that achieve ambitious targets
Strong collaboration skills and ability to work cross-functionally
Experienced marketer known for communication skills and working well in a tight-knit, high-performing team

Responsibilities

Develop Clio’s growth strategy for solo and small law firms, identifying marketing opportunities that can unlock exponential growth
Launch and optimize demand campaigns that drive awareness and interest in Clio
Analyze all aspects of Clio’s marketing funnel, identify areas of improvement and implement strategies to capitalize on these opportunities
Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals
Deeply understand the audiences in your segment and share insights across the team
Maintain scalable end-to-end programs, designed with specific goals based on the business segment

Skills

Demand Generation

Marketing Strategy

Campaign Management

Data-Driven Marketing

Growth Marketing

Cross-Functional Collaboration

Project Management

Async Communication

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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