Demand Generation Manager at Greenlight

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, SaaSIndustries

Requirements

4–6 years of experience in B2B SaaS marketing, with a focus on demand generation, digital strategy, and conversion optimization
Proven success in owning website performance and leading SEO and CRO initiatives end-to-end
Experience building and leading campaigns from concept to execution cross-functionally
Strong track record of building a pipeline and driving bookings through marketing efforts
Data-driven and an overall analytical thinker
Proficiency with tools such as 6sense, LinkedIn, Google Ads, Google Analytics, HubSpot, Google Search Console, A/B testing platforms (e.g., Optimizely, VWO), and marketing attribution tools
Strategic thinker with a bias for action and a passion for testing, learning, and iterating
Collaborative communicator who thrives in cross-functional environments
Ideally located within a commutable distance of Indianapolis, Chicago, Boston, or Atlanta areas

Responsibilities

Design and own strategic demand gen programs that increase awareness, accelerate buyer journeys, and drive a qualified pipeline
Work across channels (organic, paid, email, webinars, content syndication, etc.) to align marketing efforts with buyer intent and revenue goals
Champion an always-on experimentation culture - identifying new tactics, channels, or technologies to test and optimize
Own the website - providing demand gen insights, conversion priorities, and campaign integration needs
Lead CRO efforts: conduct audits, A/B tests, heat mapping, and behavioral analytics to improve visitor-to-lead conversion
Partner with design, content, and development teams to implement conversion-focused updates across high-impact pages and lead capture paths
Develop and execute a robust SEO roadmap, including technical, on-page, and content optimization initiatives
Work closely with the content team to ensure SEO insights inform blog strategy, resource creation, and landing page development
Monitor keyword performance and site health, making recommendations for improvements based on analytics and search trends
Build and maintain reporting to monitor web performance, campaign ROI, and pipeline contribution
Collaborate with RevOps and Marketing Ops to ensure tracking, attribution, and funnel insights are accurate and actionable
Translate data into clear performance narratives that inform planning, prioritization, and team alignment

Skills

SEO

CRO

A/B Testing

Demand Generation

Funnel Optimization

Website Optimization

Paid Media

Organic Search

Email Marketing

Webinars

Content Syndication

Experimentation

Greenlight

Financial app for family money management

About Greenlight

Greenlight offers a money management app designed for families, focusing on teaching kids and teens about financial literacy. The app features a debit card for children, allowing parents to manage allowances linked to chores or direct deposits. It promotes saving by offering interest on savings and setting savings goals. Additionally, Greenlight provides an investing platform for families to explore stocks and ETFs, and a credit card that rewards users with cash back, which can be invested for future expenses. Unlike other financial apps, Greenlight emphasizes parental involvement in financial education, enabling children to build credit before adulthood. The company's goal is to empower families to manage money effectively and build long-term wealth.

Atlanta, GeorgiaHeadquarters

2014Year Founded

$579.4MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Medical, dental, vision and FSAs

Unlimited, flexible time off

Generous employer 401(k) match and equity

16-week paid parental leave

Ongoing learning and development

Remote-friendly work environment

Risks

Increased competition from fintech startups could erode Greenlight's market share.

Regulatory scrutiny on financial products for minors may increase compliance costs.

Economic downturns could reduce consumer spending on Greenlight's premium services.

Differentiation

Greenlight offers a unique family-focused financial management platform with debit and credit cards.

The app provides educational tools for kids to learn saving, investing, and credit building.

Greenlight's subscription model includes premium services like Greenlight Max and Infinity for wealth building.

Upsides

Greenlight's $2.3 billion valuation highlights strong investor confidence and market potential.

The rise of family-oriented financial products aligns with Greenlight's comprehensive service offerings.

Integration of AI-driven financial literacy tools can enhance user engagement and education.

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