[Remote] Website Marketing Manager at Human Interest

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

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Requirements

3-5+ years of experience in digital marketing with a specific focus on SEO and CRO in a B2B or SaaS environment
Strong understanding of on-page, off-page, and technical SEO principles
Proven experience with A/B testing platforms (e.g., VWO, Optimizely)
Proficiency or strong familiarity with Contentful, Builder.io, HubSpot, and Amplitude (or ability to work effectively with these tools)
Experience conducting keyword research, competitive analysis, and site audits using Ahrefs, SEMrush, Screaming Frog

Responsibilities

Own the delivery and performance of the digital storefront; manage, optimize, and execute growth marketing efforts centered on SEO and CRO; implement technical changes, content updates, and lead the A/B testing program
Collaborate cross-functionally with content, product marketing, engineering, PR, and partner marketing teams; present insights and recommendations to stakeholders
Prioritize, pivot quickly, and consistently deliver high-quality outcomes as an individual contributor reporting to the Lead, Growth Marketing
Optimize digital channels:
Develop and implement SEO strategies to increase organic traffic and improve search rankings, including visibility in new search features
Manage ongoing technical and tactical SEO updates in partnership with product and engineering
Lead CRO initiatives: funnel analysis, user journey optimization, and A/B testing (VWO, Optimizely, or similar)
Conduct keyword research, competitive analysis, and site audits (Ahrefs, SEMrush, Screaming Frog)
Collaborate with content and PR teams to apply SEO best practices across campaigns
Manage website content & operations:
Act as marketing lead for website migration projects and support brand refresh rollout
Oversee website content updates (product launches, feature updates, legal pages, PR, blog), using Contentful and Builder.io
Manage publishing workflow for SEO-driven content (ideation, briefing, compliance review, publishing)
Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management
Maintain marketplace landing pages with timely updates and consistency
Evaluate and introduce AI-driven content production tools (e.g., AirOps) to accelerate workflows
Drive data-informed decisions:
Set up and execute A/B and multivariate tests; document results and best practices
Own dashboards and reporting (Amplitude, Looker Studio, Google Analytics); provide actionable insights on SEO, CRO, and overall digital performance
Deliver clear readouts and recommendations to internal stakeholders through regular reporting cadences (weekly, monthly, campaign-based)

Skills

Human Interest

Simplifies retirement savings plans for businesses

About Human Interest

Human Interest simplifies the setup and management of retirement savings plans for small to medium-sized businesses. It offers a unique 401(k) plan that provides a 3% cash back on employee contributions, encouraging savings for employees earning $60,000 or less annually. The company handles all aspects of 401(k) plan administration, including syncing with payroll, processing contributions, and managing compliance testing and IRS paperwork, allowing businesses to focus on their core operations. Human Interest stands out from competitors by offering transparent pricing with no transaction fees, making it more affordable than traditional retirement benefits. Additionally, it provides financial education through its (k)ickstart™ classroom, which includes a free course for first-time savers, along with award-winning customer service and a mobile-friendly experience.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$561.2MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation

Top-of-the-line health, dental, and vision, with employee premiums fully paid and dependent premiums 50% covered by Human Interest

Stock options for every employee

Generous PTO policy

HSA or FSA offering with an annual employer contribution

Short/Long-term disability and life insurance

Generous parental leave policy

Dollar-for-dollar match of employee donations to nonprofit 501(c)(3) organizations, up to $1,000 per year

Monthly work from home stipend

Annual wellness stipend

Risks

Increased competition from established financial institutions may pressure market share.

Rapid expansion into Utah could strain resources and operational capacity.

Reliance on technology makes Human Interest vulnerable to technological failures or disruptions.

Differentiation

Human Interest offers a unique 3% cash back on employee 401(k) contributions.

The company provides end-to-end administration, including compliance and IRS paperwork handling.

Human Interest charges clear, affordable pricing with zero transaction fees for businesses.

Upsides

The SECURE 2.0 Act could expand Human Interest's customer base among small businesses.

Partnership with BlackRock enhances credibility and provides resources for market expansion.

Increased demand for digital financial services boosts Human Interest's technology-driven approach.

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