Business Development Manager

Position Overview

Roo is seeking an ambitious Business Development Manager to drive market expansion and operational excellence. The BDM will identify new acquisition opportunities, support strategic initiatives, and develop sales tactics to enhance market growth and stability. This role involves acting as an advisor, leader, and technical expert, collaborating across functions to foster accountability, optimize performance, and align with Roo’s goals.

This is a remote position with occasional travel for in-person events. The ideal candidate will be adaptable, proactive, and possess a positive attitude to thrive in a fast-paced startup environment.

What We Do

Roo (www.roo.vet) is the first B2B labor marketplace in animal healthcare, connecting veterinary professionals with hospitals through innovative technology. Our platform enables hospitals to fulfill personnel needs in real-time and allows high-quality veterinary professionals to secure work easily. Roo aims to help hospitals with staffing needs and build a community of veterinary professionals who value flexibility and work-life balance while providing excellent pet care. We combine experienced healthcare expertise with Silicon Valley talent to revolutionize the veterinary industry.

Responsibilities

Strategic Plan and Execution

• Develop and execute strategic plans for new user growth within your territory.
• Create and maintain a detailed business plan, updated regularly to reflect progress, changes, and new strategies.
• Collaborate with peers and leadership to refine and adapt strategies to meet performance objectives.

User Engagement & Onboarding

• Attract and onboard new veterinarians to the Roo platform through proactive outreach and development activities.
• Ensure all onboarding documentation is complete and accurate, including key information in the onboarding playbook.
• Support new user shift fulfillment, guiding them through booking and completing their initial shifts using the platform.
• Re-engage past users who have not requested or completed a shift on the platform for at least 180 days.
• Efficiently manage sales pipeline to move prospective Roo users to acquired customer status.

Relationship Management

• Lead and coordinate user recruitment events in partnership with the marketing team (continuing education events, lunches, dinners, happy hours, etc.).
• Ensure user engagement and satisfaction on the Roo platform, working cross-functionally to proactively address challenges or resolve user issues.
• Act as an expert on Roo’s platform, providing targeted guidance to Roo users as needed to drive engagement.

Reporting & Metrics

• Create quarterly sales plans aligned with functional and company-level objectives, and track relevant metrics internally to own progress and react accordingly.
• Regularly track and share market insights with regional and senior leadership.

Communication, Excellence & Growth

• Actively contribute to team discussions, sharing best practices and successes.
• Collaborate effectively within cross-functional squads, ensuring alignment with squad-level OKRs and objectives, and holding yourself accountable for contributions to shared goals.
• Strive to exceed targets through proactive, innovative, and solution-oriented efforts.
• Bring your best self to every task and interaction, aiming for standout quality in your work.

About You

• 3+ years of successful field/remote sales experience.