Botanic Tonics

Market Development Manager - East

Remote

$80,000 – $100,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Health & Wellness, BeveragesIndustries

Market Development Manager

Salary: $80K - $100K Location Type: Remote Employment Type: FullTime

Position Overview

Botanic Tonics is seeking a high-energy, highly motivated Market Development Manager to drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with our local Market Managers and DSD partners to seed and grow new accounts, particularly within the independent convenience store channel. This is a field-based role perfect for someone who is entrepreneurial, persuasive, and ready to hit the ground running.

Key Responsibilities

  • Partner with Director of Strategic Partnerships and Commercial Programs to identify key regions with high concentrations of new account opportunities.
  • Secure new retail partnerships, with a focus on independent and small-chain convenience stores.
  • Open accounts with excellence in merchandising.
  • Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle.
  • Work cross-functionally to ensure a smooth handoff of newly opened accounts to the local Market Manager and DSD partner for ongoing support.
  • Track and report on sales performance, market feedback, and competitive insights from the field.

Requirements

  • A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space.
  • 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics.
  • Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners.
  • Comfortable working independently and traveling frequently (50–75%).
  • Entrepreneurial mindset—you’re energized by creating something from nothing.
  • Strong communicator, highly organized, and goal-oriented.

Travel

  • This role requires 75% travel across the Eastern Business Unit.

About Botanic Tonics

At Botanic Tonics, we believe in choosing to engage with the here and now. We offer kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Our mission is to help you tune into the present and be your best self.

Application Instructions

If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration.

Company Information

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.

Botanic Tonics reserves the right to defer or close a vacancy at any time.

Skills

Sales
Market Development
Account Management
Retail Partnerships
Merchandising
Entrepreneurial Skills
Persuasion
Fast-paced Environment Adaptability

Botanic Tonics

Wellness tonic made from kava and plants

About Botanic Tonics

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.

Santa Monica, CaliforniaHeadquarters
2021Year Founded
VENTURE_UNKNOWNCompany Stage
Food & Agriculture, Healthcare, Consumer GoodsIndustries
51-200Employees

Risks

Increased regulation of kava products due to health concerns.
Rising competition from similar kava-based wellness beverage companies.
Potential supply chain disruptions in the South Pacific and Southeast Asia.

Differentiation

Botanic Tonics offers a unique kava-based wellness tonic as an alcohol alternative.
The company uses traditional plants from the South Pacific and Southeast Asia.
Direct-to-consumer sales model enhances customer engagement and product accessibility.

Upsides

Growing interest in adaptogens and nootropics aligns with Botanic Tonics' offerings.
Sober-curious movement boosts demand for alcohol-free social alternatives.
E-commerce expansion increases market reach for Botanic Tonics.

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