Nutrafol

Product Development & Marketing Associate, Promotions

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, Consumer Goods, RetailIndustries

Requirements

The Product Development & Marketing Associate, Promotions requires 1-3 years of experience in product development within the CPG, wellness, beauty, or cosmetic industries. Proven ability to manage end-to-end development timelines and drive cross-functional project execution is essential.

Responsibilities

This role involves managing the development and execution of strategic promotional programs, including employee merchandise, Gift with Purchase offers, and sets, ensuring a continuous pipeline of new offerings. Responsibilities include owning and maintaining promotional development timelines and calendars, updating assortments with current quantities, lead times, and pricing, and ensuring promo tactics align with target segments and support channel tentpole moments. The associate will partner to establish promo pricing, bundle strategies, and channel alignment, lead daily communication with promotional vendors, and create comprehensive briefs for new concepts. Additionally, the role requires running financial analyses, collaborating with teams on packaging material sourcing and optimizations, collecting and ensuring timely approval of samples, proofing all promotional packaging artwork and copy, and analyzing data from past promotions to provide strategic recommendations for future initiatives.

Skills

Product Development
Marketing
Promotions Management
Project Management
Concept Development
Commercialization
Swag
Kits
Bundles
Dotcom
Retail
Professional Business
Cross-functional Collaboration
Sales
Retention Marketing
Growth Marketing
Brand Marketing
Supply Chain
Regulatory Affairs
Quality Assurance
Packaging Engineering
Creative
Program Management
Gift with Purchase (GWP)

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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