Consumer Marketing Lead

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Biotechnology, Internet ServicesIndustries

Requirements

Extensive experience marketing consumer products and working with entertainment, talent, and other co-marketing partners is required. Candidates must demonstrate the ability to drive projects from strategy to creative development and execution in fast-moving environments. Strong execution skills, an eye for detail, and the ability to thrive in a small, agile team with initiative and ownership are essential. Outstanding interpersonal skills, emotional intelligence (EQ), and the ability to persuade and drive alignment among differing perspectives are also necessary.

Responsibilities

The Consumer Marketing Lead will develop and implement the overall consumer marketing strategy to build the brand and drive usage of Perplexity. This includes ensuring the successful launch and ongoing marketing activities for key global partnerships, such as co-marketing, sports, entertainment, and talent initiatives. The role involves partnering with brand and design teams to produce content and creative assets for partnerships and other consumer activations. Additionally, the lead will build and manage the measurement of consumer marketing activities and partnerships, maximizing success based on key metrics and insights.

Skills

Consumer Marketing

Global Marketing Strategy

Partnership Marketing

Brand Building

User Acquisition

Content Creation

Creative Development

Business Development

Project Management

Data Analysis

Perplexity AI

Advanced answer engine providing reliable information

About Perplexity AI

Perplexity AI provides an advanced answer engine that delivers accurate and reliable responses to user queries. The platform uses current sources to ensure the information is both precise and relevant. It caters to a wide audience, including individuals looking for quick answers and businesses needing detailed information. Unlike many competitors, Perplexity AI emphasizes high-quality, source-backed answers, making it a valuable resource for users seeking trustworthy data. The company's goal is to meet the increasing demand for immediate access to reliable information, generating revenue through subscription fees, advertising, and partnerships.

San Francisco, CaliforniaHeadquarters

2022Year Founded

$890MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Company Equity

Risks

Pending copyright infringement class action poses legal and financial challenges.

Competition from Google's AI Mode could impact user retention and market share.

Otterly.AI's brand visibility tool may pressure Perplexity to maintain high performance.

Differentiation

Perplexity AI integrates large language models with search engines for precise responses.

The platform offers an open-source environment, enhancing public access to AI tools.

Perplexity's strategic acquisition of Carbon boosts its data connectivity capabilities.

Upsides

Partnership with Tripadvisor enhances travel planning with personalized recommendations.

$500M funding round increases valuation to $9 billion, supporting growth and innovation.

Integration with FactSet attracts financial clients with enhanced data accessibility.

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