Paid Search Specialist
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, MediaIndustries
Requirements
- Passion for media and communications, specifically biddable media
- Strong analytical skills and proficiency in Excel
- Native understanding of digital platforms
- Previous biddable experience is required
- Familiarity with ad trafficking platforms and digital tracking technologies
- Excellent stakeholder management skills
- Adaptability to learn new technologies
- Perfectionistic approach to work
- Ability to contribute innovative ideas and opinions
Responsibilities
- Day-to-day management of campaign strategies, planning, implementation, and activation for paid search and paid social campaigns
- Developing and recommending optimal strategies for clients
- Managing internal and external stakeholders effectively
- Collaborating with Account Directors, Managers, Senior Execs, and Execs within the agency
- Becoming symbiotic with the account team and media planners
- Contributing innovative and effective ideas to the team
Skills
Excel
Paid Search
Paid Social
Biddable Media
Ad Trafficking Platforms
Digital Tracking Technologies
Campaign Management
Stakeholder Management
MediaLab
Acquires and manages consumer internet brands
About MediaLab
MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.
Santa Monica, CaliforniaHeadquarters
2018Year Founded
$194.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees
Risks
Competition from adtech startups like Swiftly threatens MediaLab's market share.
Layoffs at Genius Media could harm MediaLab's reputation.
Integration challenges from acquiring Genius Media may affect operational efficiency.
Differentiation
MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.
The company leverages a vast user base for targeted advertising solutions.
MediaLab excels in ad tech and product management, ensuring platform relevance.
Upsides
Short-form video content boosts engagement on Imgur and WorldStarHipHop.
AI-driven moderation enhances user experience on Kik and Amino.
Interactive advertising opens new revenue streams for MediaLab.
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