[Remote] Senior Paid Search Marketing Manager at LaunchDarkly

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in B2B SaaS digital marketing, specifically paid search
Global campaign management experience, ideally in multiple languages
Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
Strong analytical skills and proficiency in data-driven decision-making
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Exceptional writing and editing skills with a keen eye for detail
Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics

Responsibilities

Own, develop, and execute paid search channels to support worldwide demand generation objectives
Track pacing and paid search budgets across different Google and Bing
Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
Identify trends and insights and optimize spend and performance based on the insights
Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
Plan, implement, and measure experiments and conversion tests
Collaborate with internal teams to build landing pages and optimize user experience
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with the SEO team to align on content and keyword strategy

Skills

LaunchDarkly

Feature management platform for software developers

About LaunchDarkly

LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.

Oakland, CaliforniaHeadquarters

2014Year Founded

$321.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

Risks

Competition from Harness, acquiring Split.io, threatens LaunchDarkly's market share.

Guardian Edition's complexity may confuse customers and complicate sales.

Expansion into the EU region may increase operational costs and regulatory scrutiny.

Differentiation

LaunchDarkly offers advanced feature flagging and experimentation capabilities for progressive delivery.

The platform supports EU data residency, enhancing compliance for European clients.

LaunchDarkly integrates feature management with CI/CD pipelines for seamless software delivery.

Upsides

LaunchDarkly's Galaxy Product Release enhances personalized user experiences and feature optimization.

The appointment of Claire Vo as CPO is expected to drive platform innovation.

Recognition as a Strong Performer by Forrester boosts LaunchDarkly's market credibility.

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