MediaLab

Acquires and manages consumer internet brands

Santa Monica, California, United States

About MediaLab

MediaLab focuses on acquiring and managing consumer internet brands, particularly in the digital media and advertising sectors. The company operates a portfolio of popular platforms, including WorldStarHipHop, Imgur, Kik, Amino, and DatPiff, which together attract 180 million monthly users. These platforms engage users through social networking, digital mixtapes, and messaging services. MediaLab differentiates itself by leveraging its large user base to provide targeted advertising solutions, allowing brands to reach a significant portion of US internet users. The company also emphasizes partnerships with content creators, enhancing user engagement and relevance across its platforms. MediaLab's goal is to build and nurture online communities while generating revenue primarily through advertising.

Santa Monica, CaliforniaHeadquarters

2018Year Founded

$194.5MTotal Funding

SERIES_ACompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Competition from adtech startups like Swiftly threatens MediaLab's market share.

Layoffs at Genius Media could harm MediaLab's reputation.

Integration challenges from acquiring Genius Media may affect operational efficiency.

Differentiation

MediaLab owns diverse platforms like Imgur, Kik, and WorldStarHipHop.

The company leverages a vast user base for targeted advertising solutions.

MediaLab excels in ad tech and product management, ensuring platform relevance.

Upsides

Short-form video content boosts engagement on Imgur and WorldStarHipHop.

AI-driven moderation enhances user experience on Kik and Amino.

Interactive advertising opens new revenue streams for MediaLab.

Funding

Total raised$194.55 M

Latest valuation$1.10 B

StageSERIES_A

SERIES A

11/30/2021

$200

$1.10 B

DEBT

3/31/2020

N/A