B2B SaaS Persona Marketing Manager (CX) at BrainStorm

American Fork, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

3+ years of experience in B2B marketing
Natural collaborator and team player; easily build connections with people, and are a trusted resource, known to get the job done
Confident communicator, both written and verbal; know how to strike the right tone for the right setting, avoid jargon, and have an aptitude for clear and convincing writing
Ruthlessly responsible and reliable; always on top of your work because you have good systems for organization, can plug into existing systems, can independently manage tasks to completion, and know when to speak up and ask questions
Lifelong learner; know how to find answers to your questions and independently learn how to do new things. You’re a savvy learner who relies on self-directed research to figure out how to get from A to B
Preferred experience with Hubspot, Google Analytics, and Asana
Preferred hands-on planning and executing events, both virtual and in-person, from idea to completion

Responsibilities

Own the SaaS Customer Leadership persona, encompassing roles in Customer Success, Customer Experience, Customer Operations, Customer Education, and Customer Marketing
Build, accelerate, and enable the funnel for this audience by driving targeted messaging, campaigns, sales enablement, and event management that showcase how BrainStorm helps customer leaders achieve their core metrics
Enablement: Collaborate with sales and business development teams to identify needs and deliver effective enablement resources, including pitch decks, case studies, and training materials
Campaigns: Plan, execute, and optimize integrated marketing campaigns to drive leads and completed demos; Partner with marketing operations to streamline routing and follow-up processes
Content: Create and oversee content that resonates with target audiences, including white papers, blog posts, webinars, email campaigns, and videos; Collaborate with subject matter experts to develop thought leadership pieces and materials for different stages of the buyer’s journey
Events: Plan and execute virtual and in-person events, such as webinars, trade shows, and conferences, to generate leads and build brand awareness; Coordinate pre- and post-event marketing efforts, including promotions and follow-up communications
Reporting: Use market insights and feedback to refine messaging, campaigns, and overall marketing tactics

Skills

Key technologies and capabilities for this role

B2B MarketingSaaS MarketingContent MarketingCampaign ManagementSales EnablementEvent PlanningLead GenerationWebinarsEmail CampaignsThought LeadershipPitch DecksCase Studies

Questions & Answers

Common questions about this position

What experience is required for the Persona Marketing Manager role?

Candidates need 3+ years of experience in B2B marketing.

What is the company culture like at BrainStorm?

BrainStorm thrives on a dynamic and fun-loving atmosphere with a commitment to excellence, featuring a high-performing team of self-starters.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation does the role offer?

This information is not specified in the job description.

What makes a strong candidate for this position?

Strong candidates are natural collaborators, confident communicators with clear writing skills, ruthlessly responsible with strong organizational systems, and lifelong learners who are self-directed.

BrainStorm

Enhances software adoption and user engagement

About BrainStorm

BrainStorm enhances software adoption and user engagement through its platform designed for large enterprises. The platform streamlines onboarding and training processes, helping employees become proficient and motivated in using their software tools. Unlike many competitors, BrainStorm tailors its solutions to various industries and serves a significant portion of Fortune 100 companies. The company operates on a subscription-based model, providing continuous updates and personalized training programs, which helps clients achieve productivity gains and a strong return on investment.

American Fork, UtahHeadquarters

1995Year Founded

$16MTotal Funding

EARLY_VCCompany Stage

Consulting, Enterprise SoftwareIndustries

51-200Employees