Associate Principal, Strategy at WillowTree

Vancouver, British Columbia, Canada

WillowTree Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Consulting, TelecommunicationsIndustries

Requirements

  • In-office presence Tuesdays, Wednesdays, and Thursdays in Vancouver, BC
  • Willingness to travel to client sites (10%) on an ad hoc basis

Responsibilities

  • Tell compelling and inspiring stories through artfully crafted presentations outlining the research, vision, and specific recommendations balanced with technical reality
  • Identify and articulate business goals, market goals, and user goals
  • Create clarity out of ambiguous problem spaces; quick to focus the team’s effort in the most valuable direction
  • Consult on customer acquisition, retention, and CX performance optimization strategies for new and evolving digital products
  • Gather and analyze large amounts of information expeditiously while developing compelling, insightful recommendations and product vision
  • Communicate product decisions to senior-level stakeholders
  • Lead ideation exercises and driving creative problem solving

Skills

Key technologies and capabilities for this role

Business StrategyCustomer ExperienceUser ExperienceDigital ProductsStrategy ConsultingAgileNative AppsResponsive DesignVoice AssistantsChatbots

Questions & Answers

Common questions about this position

What is the location and flexibility for this role?

This role requires an in-office presence Tuesdays, Wednesdays, and Thursdays in Vancouver, BC, with 10% travel to client sites on an ad hoc basis.

What is the salary for this position?

This information is not specified in the job description.

What skills are needed for the Associate Principal, Strategy role?

The role requires expertise at the intersection of Business Strategy, Customer Experience (CX), Technology, and User Experience, with emphasis on viability and desirability, knowledge of CX-enabling tech, facilitating client workshops, user research, ideation, and articulating business value.

What is the company culture like at TELUS Digital?

The company emphasizes a people-first culture, deep collaboration among teams and clients, agile thinking, and innovation to deliver transformative customer experiences.

What makes a strong candidate for this strategy role?

Strong candidates have autonomy to shape customer-centric digital solutions, experience counseling clients on digital initiatives for business outcomes, and the ability to operate at both individual product and broader ecosystem levels.

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters
2007Year Founded
ACQUISITIONCompany Stage
Consulting, Consumer Software, DesignIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Flexible Work Hours
Hybrid Work Options
Paid Vacation
Parental Leave
Employee Assistance Program (EAP)
Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.
Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.
Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.
The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.
Expansion in IoT market offers opportunities for connected device solutions.
Rising focus on UX design enhances customer satisfaction and retention.

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