Associate Digital Marketing Manager at WillowTree

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Technology, ConsultingIndustries

Requirements

1-2+ years of professional experience in a client-facing marketing strategy role
Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
Experience successfully developing and leading multi-phase projects with diverse stakeholders
Led diverse, cross-functional teams and coached and mentored team members
Excellent written and verbal communication skills
Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
Successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
Extensive knowledge of data-driven [marketing/approaches]

Responsibilities

Lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
Coach project teams and mentor the Growth team to ensure client success
Lead discovery engagements to learn clients’ business goals and determine their optimal marketing tech stacks
Train clients on how to use their marketing technology stack and advise on best practices for optimization and scaling
Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
Provide feedback to internal teams on creative asset and content development
Resolve a wide range of customer inquiries from basic education to technical operations
Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
Collaborate with technology vendors to develop customized marketing solutions for clients
Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance
Travel to client offices as needed

Skills

Braze

Adobe Experience Platform

Marketo

Segment

MarTech

Digital Marketing

Data-driven Decisions

Strategy Execution

Agile Methodology

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters

2007Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Software, DesignIndustries

501-1,000Employees