[Remote] Growth Marketing Associate at Sleeper

United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Technology, Social Media, GamingIndustries

Requirements

Self-starter with a bias toward action and experimentation
Both creative and analytical, with strong judgment around costs vs. impact
Comfortable managing and scaling budgets from small tests to large, multi-million-dollar campaigns
Skilled at identifying trends and generating buzz
Passionate about sports, with a solid understanding of fantasy sports, daily fantasy (DFS), or Sleeper’s Picks product
Excited to be part of a fast-paced, collaborative environment where your ideas can have real impact
Preferred Skills
Experience with paid acquisition, content marketing, or influencer partnerships
Experience in affiliate management or creator outreach
Familiarity with analytics tools like Tableau, Amplitude, or similar
Basic design or asset creation skills (Figma experience a plus)
Comfortable appearing on camera for paid or organic social content
Knowledge of sports culture and trends

Responsibilities

Ideate, create, and test a variety of video, image, audio, and text creatives across paid and organic channels
Build, optimize, and scale paid acquisition and influencer campaigns
Support affiliate program outreach and creator partnerships to expand Sleeper’s network and drive new users
Analyze conversion, retention, and campaign performance metrics to inform growth strategy
Identify and test new social, affiliate, and content marketing opportunities
Collaborate with design, content, and product teams to ensure timely delivery of campaigns
Contribute ideas in team brainstorms and help shape creative direction across marketing initiatives

Skills

Key technologies and capabilities for this role

Paid AcquisitionInfluencer MarketingAffiliate MarketingRetention MarketingCreative TestingVideo CreativesImage CreativesCampaign OptimizationPerformance MetricsConversion AnalysisSocial Media MarketingContent Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What skills are required for the Growth Marketing Associate role?

Required skills include being a self-starter with a bias toward action and experimentation, both creative and analytical with strong judgment around costs vs. impact, comfortable managing and scaling budgets, skilled at identifying trends, and passionate about sports with understanding of fantasy sports or Sleeper’s products.

What is the company culture like at Sleeper?

Sleeper's culture emphasizes creativity and collaboration, with the marketing team thriving on experimentation, pitching ideas, testing bold concepts, and monitoring trends to stay ahead.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this Growth Marketing Associate position?

Strong candidates have experience with paid acquisition, content marketing, or influencer partnerships, affiliate management, familiarity with analytics tools like Tableau or Amplitude, basic design skills (Figma a plus), comfort appearing on camera, and knowledge of sports culture.

Sleeper

Fantasy sports platform with social features

About Sleeper

Sleeper operates a platform for managing fantasy sports leagues, particularly focusing on fantasy football and bracket pools. Users can engage with the platform through features like in-app chat, live game watching, and an easy-to-navigate design, which fosters communication and shared experiences among sports fans. Unlike many competitors, Sleeper does not rely on advertisements for revenue; instead, it offers premium features and services, such as advanced draft modes and customization options, to enhance the user experience. This focus on quality and user engagement has led to significant growth, with over 4 million users and high retention rates. Sleeper's goal is to create a social and immersive fantasy sports environment that keeps users engaged throughout the sports season.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$67.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, GamingIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

New fantasy sports platforms with innovative features may erode Sleeper's market share.

Sports betting apps integrating fantasy elements may attract users from Sleeper.

Stricter data protection regulations could impact Sleeper's data-driven features.

Differentiation

Sleeper offers an ad-free experience, unlike many competitors in the market.

The platform includes in-app chat and live game watching for enhanced user interaction.

Sleeper focuses on a premium user experience with advanced draft modes and customization.

Upsides

Increased interest in women's sports offers expansion opportunities for Sleeper.

Blockchain integration can enhance security and transparency for Sleeper users.

The rise of micro-betting could boost user engagement on Sleeper's platform.

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