Nielsen

Account Executive (Agency Sales Role)

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising, Data & AnalyticsIndustries

Requirements

Candidates should have 2-4 years of experience in a media agency, media owner, data provider, or adtech platform, with specific experience in the programmatic landscape, media trading, data sales, or media buying. Established contacts with agency holding company traders, a strong understanding of media planning and buying processes, audience data, and digital ad operations are required. A BA/BS degree in Communications, Marketing, Business, or a related field is preferred, along with excellent written and verbal communication skills, a consultative approach, and strong organizational abilities. Familiarity with CRM systems like Salesforce and experience with DSPs, onboarding platforms, or audience tools are a plus. The role requires a willingness to travel within NYC approximately 3 days per week.

Responsibilities

The Account Executive will be responsible for prospecting, networking, and developing new business opportunities with media agencies to expand NielsenIQ's footprint. They will evangelize NIQ data assets, understand client needs using their media agency background, and contribute to strategic recommendations. Responsibilities include participating in client discovery conversations, tailoring NIQ solutions, generating sales leads, and maintaining a sales pipeline consistent with growth strategy. The role involves assisting with sales materials and presentations, maintaining CRM data, acting as a liaison between teams, building fluency in NIQ offerings, and staying current with industry trends.

Skills

Sales
Client Relationship Management
Strategic Planning
Data-as-a-Service
Media Agency Experience
Programmatic Trading
Data Onboarding
Media Buying
Consultative Sales
Lead Generation
Sales Pipeline Management
Sales Materials Development
Proposal Development

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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