[Remote] Principal Growth Marketer at Assured

Remote

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$175,000 – $190,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Technology, SaaSIndustries

Requirements

Experienced working in a B2B growth/demand gen, including hands-on ABM in SaaS or enterprise
Proven success building pipeline with LinkedIn Ads and Google Ads (from setup to optimization)
Working knowledge of HubSpot (or similar MAP) for workflows, scoring, and campaign ops
Competence with Google Analytics and Google Tag Manager for measurement and tagging
Comfortable partnering with Sales and presenting to executives; strong written storytelling and succinct reporting
Bias for action; you can move from brief → build → launch → learn quickly

Responsibilities

Own ABM strategy & execution; build playbooks, target lists, engagement plans, and multi-touch programs for priority accounts
Run paid media end-to-end; campaign setup, audience building, creative testing, optimization, and reporting (primarily LinkedIn and Google)
Partner tightly with Sales, Align on ICPs, messaging, and success criteria; participate in funnel and account reviews; turn insights into next best actions
Orchestrate cross-channel programs; email, website personalization, retargeting, direct mail/light field moments, and executive outreach
Build and manage audience. Use CRM/web data to create retargeting, lookalikes, and account-level segments
Collaborate with content and design to tailor ads and assets for industries, buying committees, and individual accounts
Measure and iterate. Define channel and ABM KPIs, instrument tracking, and deliver clear insights on what’s working and what’s next

Skills

Key technologies and capabilities for this role

ABMDemand GenerationPaid MediaLinkedIn AdsGoogle AdsCampaign OptimizationAccount-Based MarketingEmail MarketingWebsite PersonalizationRetargetingICP AlignmentMessaging StrategyFunnel Analysis

Questions & Answers

Common questions about this position

What is the salary range for the Principal Growth Marketer position?

The salary range is $175K - $190K.

Is this role remote?

Yes, the position is fully remote.

What key skills are required for this role?

Required skills include experience in B2B growth/demand gen with hands-on ABM in SaaS or enterprise, proven success with LinkedIn Ads and Google Ads, working knowledge of HubSpot, competence with Google Analytics and Google Tag Manager, and strong partnering with Sales.

What is the work environment like at Assured?

Life at Assured is dynamic, collaborative, and rewarding, with close partnership across Sales, Marketing, and Product teams.

What makes a strong candidate for this Principal Growth Marketer role?

A strong candidate has B2B growth/demand gen experience with hands-on ABM, proven pipeline-building success via LinkedIn and Google Ads, HubSpot knowledge, analytics competence, and a bias for action with strong Sales collaboration.

Assured

Digital solutions for insurance claims processing

About Assured

Assured.Claims provides digital solutions specifically for Property and Casualty (P&C) insurance carriers, focusing on enhancing the claims process. Their platform allows insurers to manage claims digitally, utilizing a combination of artificial intelligence and human interaction to facilitate effective communication with all parties involved. A key feature of their service is the First Notice of Loss (FNOL) web app, which helps insurers collect structured data at the beginning of a claim, leading to improved customer experiences and faster claim resolutions. Assured.Claims differentiates itself by offering a white-label solution, enabling insurers to implement their technology under their own brand without needing to develop it themselves. The company's goal is to streamline the claims process for insurers, ultimately improving efficiency and accuracy in claims handling.

Palo Alto, CaliforniaHeadquarters

2019Year Founded

$4.3MTotal Funding

SEEDCompany Stage

Fintech, AI & Machine LearningIndustries

51-200Employees

Benefits

Competitive salary & equity packages

Medical, dental, & vision

Life Insurance

PTO (Uncapped vacation days & paid holidays)

Family Leave

401(k) contribution

Commuter Benefits (Tax-advantaged commuter benefits account)

Health & Dependent Care FSAs (Pre-tax flexible spending accounts for out-of-pocket expenses)

Risks

Rising competition from new insurtech startups could erode Assured.Claims' market share.

Regulatory scrutiny on AI claims processing may increase compliance costs.

Data privacy concerns could lead to reputational damage for Assured.Claims.

Differentiation

Assured.Claims offers a unique FNOL web app for structured data collection.

The company provides a white-label solution for insurers to brand their own technology.

Assured.Claims combines AI and human interaction for empathetic claims communication.

Upsides

Increased AI adoption enhances claims process with 24/7 support and reduced response times.

IoT integration allows real-time data collection, improving claims accuracy.

Remote work trends drive demand for digital claims solutions, boosting Assured.Claims' market.

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