VP Product Marketing & Customer Education at Similarweb

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Digital AnalyticsIndustries

Requirements

10+ years of experience in product marketing for SaaS, data, or technology companies
At least 5 years in a senior leadership role
Deep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
Strong track record of developing strategic messaging and positioning

Responsibilities

Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports
Craft Messaging That Resonates: Own and evolve Similarweb’s messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industries—from CMOs and strategy leaders to analysts and performance marketers
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpoint—from sales decks to website copy
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb. Represent the voice of the company and help bring our vision to life externally

Skills

Key technologies and capabilities for this role

Product MarketingCustomer EducationMessagingPositioningGo-to-Market StrategyAnalyst RelationsCompetitive DifferentiationTeam LeadershipStrategic Planning

Questions & Answers

Common questions about this position

What is the salary for the VP Product Marketing & Customer Education role?

This information is not specified in the job description.

Is this VP Product Marketing role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this VP Product Marketing position?

The role requires proven leadership in product marketing, strategic vision with hands-on execution, expertise in messaging, positioning, go-to-market strategy, competitive differentiation, and stakeholder collaboration.

What is the company culture like at Similarweb?

Similarweb has a global team of bright, curious, and kind individuals who thrive on solving big challenges together, fostering a culture of curiosity, excellence, and impact.

What makes a strong candidate for the VP Product Marketing role?

A strong candidate is a seasoned, proven leader who is highly strategic yet hands-on, with experience building and mentoring high-performing teams, crafting resonant messaging, driving GTM strategies, and partnering across product, sales, and leadership.

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters

2007Year Founded

$229.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.

Rapid growth of AI-driven platforms may shift focus from traditional web analytics.

Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.

The platform provides actionable insights for businesses to gain a competitive edge.

Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.

Recognition as Alternative Data Provider of the Year highlights industry leadership.

Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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