VP, Product Marketing

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Operations Management, SoftwareIndustries

Requirements

The Vice President, Product Marketing requires a proven track record of management success, a strong understanding of market dynamics, customer needs, and competitive landscapes, and the ability to develop and own product and platform positioning. Candidates should possess expertise in defining personas, influencing product roadmap decisions, and articulating customer requirements, along with experience in strategic messaging and value proposition articulations.

Responsibilities

This role involves architecting and delivering strategic messaging, serving as a strategic partner to product teams, understanding and disseminating market insights, contributing to pricing and packaging strategy, owning the external launch process, building and mentoring a high-performing product marketing team, defining team strategy and goals, establishing a metrics-driven framework, and partnering with sales enablement to equip sales teams with the necessary tools and knowledge. Additionally, the VP will create value-based content, drive thought leadership initiatives, and foster collaboration across marketing, product, and sales departments.

Skills

Product Marketing

Messaging

Value Proposition

Product Positioning

Market Intelligence

Competitive Intelligence

Product Management

Roadmap Development

Customer Needs Analysis

Market Insights

Customer Requirements

Buying Behavior

Partner Ecosystem

Sales Enablement

Go-to-Market Strategy

Brand Strategy

Content Strategy

Digital Operations Management

PagerDuty

Incident management and response platform

About PagerDuty

PagerDuty specializes in incident management and response, providing a platform that helps organizations quickly address IT issues to minimize operational disruptions. The platform integrates with various monitoring tools to detect incidents in real-time, alerting the right personnel for swift action. This process aids in reducing downtime and maintaining service quality across sectors like technology, finance, healthcare, and retail. PagerDuty operates on a subscription-based model, offering different pricing tiers based on user count and feature levels, which ensures a steady revenue stream. The company also provides premium support and professional services, enhancing its offerings. Overall, PagerDuty aims to help organizations efficiently manage and resolve IT incidents, ensuring the reliability of their digital services.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$168.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees