Vice President, Product Marketing

Company: PagerDuty, Inc. (NYSE:PD)

Location Type: [Not Specified] Employment Type: [Not Specified] Salary: [Not Specified]

Position Overview

PagerDuty, Inc. is a global leader in digital operations management, trusted by half of the Fortune 500 and nearly 70% of the Fortune 100. We are seeking a Vice President, Product Marketing to be the voice of the market to the business, influence our product roadmap, and develop and own product and platform positioning that differentiates PagerDuty. This role is crucial in defining and educating our market, ensuring customer-facing teams are equipped to win. The ideal candidate will have a proven track record of management success, building and leading a high-performing group encompassing product marketing, solutions & industry marketing, and market intelligence. We are looking for someone who brings best practices, a customer-obsessed point of view, and a history of fostering tight collaboration across Marketing, Product, and Sales.

Responsibilities

Strategy

• Architect, deliver, and iterate on strategic messaging and value proposition articulations for our platform and products.
• Equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, content, etc.).
• Act as a strategic partner to our Product teams, bringing deep domain expertise to define personas, influence strategic roadmap decisions, and articulate customer needs, market, and competitive dynamics.
• Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to identify market opportunities and customer demand.
• Maintain a deep understanding of current and upcoming product plans in alignment with product leadership.
• Contribute to pricing & packaging strategy with customer, market, and competitive insights to maximize market fit, focusing on increasing revenue and deal size.
• Own the external launch process from design to delivery for our platform and its products.

Leadership

• Build, mentor, and inspire a world-class, data-driven product marketing team.
• Define the team’s strategy, goals, budget, and hiring plans to build and measure team results.
• Design and implement a metrics-driven framework for measuring PMM impact, from pipeline to adoption to retention.
• Ensure all product marketing work is guided by deep knowledge of our products and the business problems they solve, offering data-driven insights to frame these problems.
• Build strong relationships with cross-functional departments, including Product, Field, and Sales Enablement, to ensure alignment with clear Go-To-Market (GTM) plans that empower every team to succeed.

Enablement

• Partner closely with Sales Enablement to equip sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge.
• Aim to increase close rates, competitor win rates, decrease sales cycle length, and increase annual contract value.
• Create value-based, solutions-oriented, product-informed content and positioning in partnership with Corporate Marketing and Content teams.
• Ensure delivery of stories and artifacts that focus on business value and address each part of the buyer’s journey.
• Drive and inspire PagerDuty thought leadership through keynote presentations, compelling articles, speaking engagements, and briefing decision-makers to solidify our position as a thought leader in modern digital operations.
• Nurture and leverage relat[...content truncated...]

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure. Join us. At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.