VP, Product Marketing

VP of Product Marketing

Salary: $300K - $350K Employment Type: Full-Time

Position Overview

LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue by delivering advanced lead management and routing solutions that optimize sales efficiency and drive revenue growth. As the VP of Product Marketing, you will be a key member of the Marketing leadership team, responsible for driving product success in the market by aligning product, marketing, and sales strategies. You will lead a high-performing team, define go-to-market (GTM) strategies, and ensure LeanData’s solutions are positioned for maximum impact and adoption. If you’re a strategic leader who thrives in dynamic environments and is passionate about bringing innovative products to market, we want to hear from you. Come join LeanData and help us accelerate revenue for the world’s fastest-growing companies.

Responsibilities

• Lead and develop the Product Marketing team, fostering a culture of innovation, collaboration, and high performance.
• Own go-to-market (GTM) strategy, setting the foundational elements to drive revenue growth, including market segmentation, ideal customer profile, and buyer personas.
• Define and articulate clear product positioning, messaging, and value propositions that communicate differentiated value for LeanData in the marketplace.
• Oversee successful product launches, from planning and enablement to execution and measurement, ensuring cross-functional alignment with Product, Sales, and Customer Success teams.
• Partner with Product Management to influence roadmap decisions based on market trends, customer feedback, and competitive landscape.
• Equip and train sales and customer-facing teams with effective tools, presentations, and competitive insights to drive revenue and win rates.
• Serve as LeanData’s chief product evangelist, representing the company in analyst relations, media engagements, and industry events to build thought leadership and category awareness.
• Collaborate closely with Demand Generation, Revenue Operations, and broader Marketing teams to ensure alignment and implement strategies to accelerate customer acquisition, adoption, and expansion through targeted campaigns and content.
• Measure and optimize the buyer journey, leveraging data and insights to continuously improve product marketing effectiveness and customer outcomes.
• Lead pricing and packaging strategy to drive market competitiveness.

Qualifications

• Experience: 7+ years of experience in product marketing, with at least 5 years in a senior leadership role within B2B SaaS or enterprise software environments.
• GTM Strategy: Proven track record of developing and executing successful GTM strategies for complex technology products, ideally in sales or marketing tech.
• Market Expertise: Deep expertise in market research, segmentation, and competitive analysis, with the ability to translate insights into actionable strategies.
• Leadership Skills: Exceptional leadership, communication, and cross-functional collaboration skills, with experience managing and scaling high-performing teams.
• Analytical Skills: Strong analytical mindset, comfortable with data-driven decision-making and performance measurement.
• Sales Enablement: Experience enabling sales teams with effective tools, training, content, and partnership to drive measurable business results.
• Technology Proficiency: Hands-on experience with Salesforce, HubSpot, Marketo, and other leading sales and marketing technologies is highly desirable.
• Passion: Passion for customer success, innovation, and building category-defining products.
• Education: Bachelor’s degree required; MBA or advanced degree preferred.

Why Join LeanData:

• LeanData covers up to 90% of employee insurance premiums.
• Stock options for all full-time employees.
• Flexible PTO.
• 401(k) plan.