VP, Product Marketing

Santa Clara, California, United States

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$300,000 – $350,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, B2B, Marketing Technology, Sales TechnologyIndustries

Requirements

The ideal candidate should possess 7+ years of experience in product marketing, with at least 5 years in a senior leadership role within B2B SaaS or enterprise software environments, a proven track record of developing and executing successful GTM strategies for complex technology products, deep expertise in market research, segmentation, and competitive analysis, exceptional leadership, communication, and cross-functional collaboration skills, and a strong analytical mindset comfortable with data-driven decision-making. Experience with Salesforce, HubSpot, Marketo, and other sales and marketing technologies is highly desirable, and an MBA or advanced degree is preferred.

Responsibilities

As the VP of Product Marketing, you will lead and develop the Product Marketing team, own go-to-market (GTM) strategy, define and articulate product positioning and messaging, oversee successful product launches, partner with Product Management, equip and train sales and customer-facing teams, serve as LeanData’s chief product evangelist, collaborate with Demand Generation, Revenue Operations, and broader Marketing teams, measure and optimize the buyer journey, and lead pricing and packaging strategy to drive market competitiveness.

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Value Propositions

Product Launches

Sales Enablement

Market Trends

Customer Feedback

Competitive Landscape

Product Evangelism

Analyst Relations

Media Engagements

Thought Leadership

Category Awareness

LeanData

Automates lead routing for Salesforce users

About LeanData

LeanData automates go-to-market operations to enhance productivity within Salesforce by optimizing lead routing processes. This involves directing potential customer information to the appropriate sales or marketing teams, allowing businesses to follow up on leads more quickly and effectively. LeanData's software solutions enable clients to visualize and adapt their lead management workflows based on data-driven insights. The company's goal is to help sales, marketing, and revenue operations teams work more efficiently, ultimately driving increased revenue.

Sunnyvale, CaliforniaHeadquarters

2012Year Founded

$41.4MTotal Funding

SERIES_CCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees