Vanta

Senior Product Marketing Manager, Enterprise

United States

Vanta Logo
$173,000 – $204,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Enterprise Software, Information TechnologyIndustries

Requirements

Candidates should have 5+ years of experience in product marketing, with a focus on SaaS, and experience in the security industry is preferred. Strong understanding of enterprise sales cycles and marketing strategies is required, along with the ability to build and launch differentiated narratives that resonate with upmarket buyers.

Responsibilities

As a Senior Product Marketing Manager, Enterprise, you will support the GTM strategy for Vanta’s Upmarket segment by defining positioning, messaging, and campaign strategy, partnering cross-functionally with product, sales, demand generation, and customer success to develop cohesive marketing strategies, creating content for the buyer journey, launching and scaling campaigns, championing customer insight, refining pricing and packaging, and elevating the competitive edge through market research and competitive analysis.

Skills

Product Marketing
Go-to-Market Strategy
Messaging & Positioning
Campaign Management
Content Creation
Customer Insights
Pricing & Packaging
Competitive Analysis
Cross-functional Collaboration
Demand Generation
Sales Enablement

Vanta

Automates SOC 2 compliance for businesses

About Vanta

Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with achieving SOC 2 compliance. Vanta's subscription-based model provides clients with a more efficient and cost-effective way to maintain compliance compared to traditional methods. The goal of Vanta is to transform the compliance process, allowing organizations to focus on their core operations while enhancing their security posture.

Key Metrics

San Francisco, CaliforniaHeadquarters
2018Year Founded
$343.4MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
501-1,000Employees

Benefits

100% Benefits Coverage
Flexible & Remote Work
Paid Parental Leave
Unlimited PTO
Health & Wellness
401(k)

Risks

Emerging competitors like ComplyCube could challenge Vanta's market position.
Healthcare data breaches may increase demand for more robust security measures.
Reliance on partnerships like HITRUST poses risks if standards evolve significantly.

Differentiation

Vanta automates up to 90% of audit preparation, reducing compliance costs significantly.
The platform offers real-time insights, enhancing trust and streamlining security reviews.
Vanta's HITRUST e1 solution automates 80% of requirements, ensuring continuous compliance.

Upsides

Vanta secured $150M in Series C funding, boosting its growth potential.
Partnership with HITRUST enhances Vanta's credibility in the healthcare sector.
Rising demand for automated compliance solutions supports Vanta's market expansion.

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