Senior Product Marketing Manager, Enterprise

Position Overview

• Location Type: Remote
• Job Type: FullTime
• Salary: $173K - $204K

Vanta is dedicated to securing the internet and protecting consumer data. They empower companies to practice better security and prove it with ease through continuous monitoring and verification. This role focuses on defining and launching Vanta’s next-generation security products for mid-market and enterprise buyers. The Senior Product Marketing Manager, Enterprise, will drive the go-to-market strategy, crafting messaging, leading integrated campaigns, and equipping revenue teams with compelling narratives. This is a high-impact role for a customer-obsessed product marketer.

Responsibilities

• Support the GTM strategy for Vanta’s Upmarket segment: Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations.
• Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion.
• Create content that connects: From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey.
• Launch and scale campaigns: Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy.
• Champion customer insight: Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction.
• Refine pricing and packaging: Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity.
• Elevate our competitive edge: Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights.

Requirements

• Experience: 5+ years in product marketing with emphasis in SaaS (security experience a plus)
• Skills:
  • Ability to build and launch a differentiated narrative that resonates with upmarket buyers—and make it stick across the org.
  • Experience creating content that the sales team actually uses (and loves).
  • Proven ability to lead cross-functional campaigns that drove measurable pipeline and influenced product adoption.
  • Strong understanding of the security industry and Trust Management.

Application Instructions

• (Details not provided in the job description)