Director, Product Marketing
Model NSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Customer Interaction, SaaSIndustries
Requirements
The ideal candidate will have over 10 years of progressive experience in Product Marketing, with a significant portion in enterprise SaaS, ideally at a VP or SVP level. They must possess deep expertise in CCaaS and AI domains, understanding AI's impact on customer interactions. Proven experience selling B2B SaaS solutions to financial institutions, including their unique needs and buying cycles, is essential. Exceptional ability to translate complex technical capabilities into clear value propositions and externally-facing assets, outstanding leadership and management skills with a track record of building high-performing teams, and superior project management abilities are also required.
Responsibilities
The VP of Product Marketing will lead and mentor the Product Marketing team, developing value propositions for Glia's solutions. They will craft positioning and messaging that articulates Glia's unique value in the AI and customer interactions market. Responsibilities include understanding market trends and customer needs to inform product strategy, empowering sales teams with enablement materials, and collaborating with marketing and GTM teams to execute integrated marketing programs. The role also involves serving as an expert on the competitive landscape and working cross-functionally with senior leadership to implement effective strategies and programs.
Skills
Product Marketing
Go-to-Market Strategy
AI
Customer Experience
B2B
CCaaS
Messaging
Positioning
Value Propositions
Leadership
Team Management
Glia
Digital customer service solutions for banks
About Glia
Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.
New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees
Benefits
Stock Options
Professional Development Budget
Risks
Rapid AI adoption could lead to increased competition from new entrants.
Financial institutions may develop in-house digital customer service solutions.
Increasing regulatory scrutiny on AI and data privacy could raise compliance costs.
Differentiation
Glia's ChannelLess® architecture allows seamless transitions between communication channels.
Quality AnalystGPT provides real-time insights into customer needs and trends.
Glia's AI-driven solutions enhance customer experience and operational efficiency.
Upsides
Increased demand for AI-driven customer service in the financial sector.
Growing trend of integrating AI with customer service platforms.
Expansion of digital banking services boosts demand for Glia's solutions.
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