Glia

VP of Product Marketing

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Customer Interaction, SaaSIndustries

VP/SVP of Product Marketing

Salary: Location Type: Remote (US) Employment Type:

About Glia

Glia's award-winning technology powers conversations with customers for some of the world’s largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking, and relationship building are enhanced with technology, magical moments happen.

Glia is experiencing rapid growth as a leader in AI for customer interactions, and we're seeking a visionary and results-driven VP/SVP of Product Marketing to lead our Product Marketing team and join our dynamic Marketing organization. This is a remote role, open to candidates anywhere in the US, allowing us to find the very best talent. Our team is composed of world-class professionals dedicated to showcasing the immense value Glia delivers to its clients. We combine creative innovation with a data-driven approach to modern marketing.

The Role

We are searching for a VP/SVP of Product Marketing who will be instrumental in defining and executing the go-to-market strategy for Glia’s AI-powered solutions. This critical leadership role demands a blend of strategic foresight, exceptional leadership, and hands-on tactical execution. You will report directly to the Chief Marketing Officer and work closely with our Product, Sales, and especially our Go-to-Market (GTM) and GTM Strategy teams to spearhead the positioning, messaging, and programs essential for accelerating our business growth, pipeline generation, and revenue. This position requires a deep understanding of the B2B CCaaS and AI landscape, and a proven track record of promoting complex solutions to financial institutions.

Responsibilities

  • Lead and mentor our high-performing Product Marketing team, driving the development of state-of-the-art value propositions for Glia's innovative solutions.
  • Craft compelling and differentiated positioning and messaging that clearly articulate Glia's unique value in the competitive AI and customer interactions market.
  • Deeply understand market trends, competitive dynamics, and customer needs, using these insights to develop sophisticated buyer journeys and inform product strategy.
  • Empower our Sales teams with comprehensive enablement, including high-impact sales tools, battle cards, presentations, and compelling marketing collateral that clearly convey our platform's advantages.
  • Collaborate closely with Marketing and GTM Strategy teams to design and execute integrated marketing programs that drive pipeline and accelerate revenue growth.
  • Serve as the internal and external expert on the competitive landscape, market trends, and customer insights within the CCaaS, AI, and financial services sectors.
  • Work cross-functionally with senior leadership across Product, Sales, and Marketing to develop and implement effective strategies and programs that achieve ambitious business goals.
  • Contribute to other strategic initiatives across the company.

Requirements

  • 10+ years of progressive experience in Product Marketing, with a significant portion in the enterprise SaaS space, ideally at a VP or SVP level.
  • Deep, demonstrable expertise in the CCaaS (Contact Center as a Service) and AI domains, with a strong understanding of how AI is transforming customer interactions.
  • Proven experience selling B2B SaaS solutions to financial institutions, with a nuanced understanding of their unique needs, regulatory environments, and buying cycles.
  • Exceptional ability to translate complex technical capabilities into clear, concise, and compelling value propositions and externally-facing assets.
  • Outstanding leadership and management skills, with a track record of building, mentoring, and inspiring high-performing product marketing teams.
  • Superior project management abilities, capable of orchestrating numerous complex initiatives simultaneously across multiple teams.
  • Comfortable and effective operating in highly ambiguous, fast-paced, and rapidly evolving environments.

Skills

Product Marketing
Go-to-Market Strategy
AI
Customer Experience
B2B
CCaaS
Messaging
Positioning
Value Propositions
Leadership
Team Management

Glia

Digital customer service solutions for banks

About Glia

Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.

New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees

Benefits

Stock Options
Professional Development Budget

Risks

Rapid AI adoption could lead to increased competition from new entrants.
Financial institutions may develop in-house digital customer service solutions.
Increasing regulatory scrutiny on AI and data privacy could raise compliance costs.

Differentiation

Glia's ChannelLess® architecture allows seamless transitions between communication channels.
Quality AnalystGPT provides real-time insights into customer needs and trends.
Glia's AI-driven solutions enhance customer experience and operational efficiency.

Upsides

Increased demand for AI-driven customer service in the financial sector.
Growing trend of integrating AI with customer service platforms.
Expansion of digital banking services boosts demand for Glia's solutions.

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