VP of Marketing
AchieversSalary not specified
- Full Time
- Junior (1 to 2 years)
$150,000 – $250,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, MarketingIndustries
Requirements
Candidates should possess proven expertise in product marketing, preferably in B2B SaaS with a strong understanding of the Salesforce ecosystem, and experience driving low-cost, high-impact marketing strategies leveraging organic growth, partner marketing, and community-driven initiatives. Familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners is essential.
Responsibilities
The Vice President of Marketing will develop and execute a strategic marketing plan to build brand awareness, drive demand, and strengthen Valorx’s position within the Salesforce ecosystem, serving as the internal advocate for the customer journey to ensure a frictionless experience for prospects and customers. This role will encompass product marketing leadership, including owning messaging, positioning, and go-to-market strategies; demand generation and growth through scalable marketing efforts; Salesforce and channel marketing to expand relationships with Salesforce teams and System Integrators; content and thought leadership to establish Valorx as a category leader; and customer advocacy through building a strong base of customer advocates. Furthermore, the VP of Marketing will measure marketing performance, analyze data, and continuously optimize campaigns to maximize ROI.
Skills
Product Marketing
B2B SaaS
Salesforce
Demand Generation
Channel Marketing
Content Marketing
Go-to-Market Strategy
Customer Advocacy
Salesforce Professionals
System Integrators
Valora
Self-custody crypto wallet on Celo blockchain
About Valora
Valora offers a self-custody crypto wallet that gives users full control over their digital assets and operates on the Celo blockchain for fast and secure transactions. Users can send, swap, collect, and purchase digital goods, making it a versatile tool for everyday crypto use. Valora stands out by focusing on user autonomy and security, providing a free app with optional premium features and generating revenue through transaction fees and stablecoin returns. The company's goal is to democratize financial opportunities and enhance financial literacy, making cryptocurrency accessible to everyone.
San Francisco, CaliforniaHeadquarters
2013Year Founded
$19.5MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
11-50Employees