VP of Agency Development at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Advertising, MediaIndustries

Requirements

Demonstrated record of responsibility and accomplishments leading Holding Company and Agency growth within the Data and Ad Tech ecosystem
Strong knowledge of all facets of the Ad Tech, Data and Holding Company landscape

Responsibilities

Own and nurture top-down relationships with Executive-level Holdco leaders across the Data, Analytic, Product, Investment, Programmatic and Ad Tech sectors
Work with Samba internal teams to increase awareness of Samba products & services, at the Holdco leadership level and with large, cross-client & cross-functional Agency and Programmatic teams
Drive strategic Holding Company and Strategic Agency wide initiatives from inception to delivery by prioritizing, analyzing, designing and deploying appropriate solutions with a focus on revenue growth, and increased sales productivity
Develop and execute a GTM strategy for long-term growth with assigned Holding Companies and Strategic Agencies including close collaboration with internal SambaTV stakeholders and leadership
Develop and implement agency account plans focused on providing education, go-to-market support, driving demand, establishing partnerships, and ensuring advocacy and trust
Accountable for meeting and exceeding Samba data revenue targets of assigned Holding Companies and Strategic Agencies
Host business reviews with external and internal leadership (QBR's, etc.)
Own agency contact mapping, business reviews, education & enablement, and communication on a cross-client, cross-functional basis for Holding Companies and Agencies, both internally and externally
Own the organizational/administrative elements of Programmatic Grassroots projects
Develop and Implement Enterprise-level Data Licensing agreements at the Holdco Data Platform/Product level (Epsilon, Choreograph, Acxiom, OMNI, dentsu’s Merkury/M1, Horizon blu, Havas Converged, etc.)
Work closely with B&A sales to leverage DAAS deals with individual agency client teams
Partner with SambaTV’s Verticalized Sales Team to drive SambaTV Audience & Measurement solutions growth for Client Teams within assigned Holding Companies and Strategic Agencies
Identify and coordinate with Vertical B&A Sales

Skills

Key technologies and capabilities for this role

Ad TechData LicensingProgrammatic AdvertisingAudience MeasurementSales StrategyAccount PlanningEnterprise SalesRelationship ManagementCross-functional CollaborationStrategic Partnerships

Questions & Answers

Common questions about this position

What is the salary or compensation for the VP of Agency Development role?

This information is not specified in the job description.

Is this VP of Agency Development position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the VP of Agency Development role?

The role requires a demonstrated record of leading Holding Company and Agency growth in the Data and Ad Tech ecosystem, strong knowledge of the Ad Tech, Data, and Holding Company landscape, and experience owning top-down relationships with executive-level Holdco leaders across Data, Analytic, Product, Investment, Programmatic, and Ad Tech sectors.

What is the team structure and reporting for this VP of Agency Development position?

The position reports directly to the Chief Commercial Officer and partners cross-functionally with Vertical Brand & Agency Sales, Platform & Publisher Sales, Business Development, Client Success, Product, Marketing, and the Executive Team as part of the Agency Solutions Team.

What makes a strong candidate for the VP of Agency Development role?

A strong candidate has a proven track record of driving growth with Holding Companies and Agencies in Ad Tech and Data, excels at nurturing executive-level relationships, and can develop GTM strategies and account plans focused on revenue growth and partnerships.

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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