Director, Programmatic
BarkleySalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad TechnologyIndustries
Requirements
Candidates must have a BS/BA degree or equivalent experience, with 7+ years in online advertising (programmatic buying, account management, sales) and 2+ years of leadership experience overseeing revenue-focused sales or business development teams. Strong relationships with marketers, agencies, and ATDs, or prior agency experience working with ad tech companies, are required, along with excellent leadership, teamwork, and communication skills. A clear understanding of SSPs/exchanges and programmatic buying fundamentals is essential, and the ability to travel up to 30% is necessary. An MBA is a plus.
Responsibilities
The Director, Buyer Development will lead a team focused on growing revenue through programmatic deals with brands and Independent agencies in the US East region. This role involves managing a team of sellers, acting as a business owner for an assigned book of business with a quota, and possessing expert-level knowledge of OpenX's products and programmatic decision-making processes. Responsibilities include growing senior-level partnerships, opening doors for new business, entrenching OpenX as a trusted partner, establishing market leadership in programmatic audience and identity, and collaborating with internal stakeholders to deliver programmatic and identity-based solutions to clients.
Skills
Programmatic Advertising
Sales Management
Client Relationship Management
Negotiation
Deal Closing
Consultative Sales
Team Leadership
Digital Advertising
Ad Marketplaces
Market Design
Technical Innovation
Operational Excellence
Partner Service
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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