VP Insights and Enablement

The Vice President, Insights & Enablement will lead a team responsible for campaign measurement and market research, analyzing the sales impact of point-of-care marketing campaigns. This role involves conducting primary market research, customer satisfaction assessments, and evaluating business impact for clients, presenting findings to guide future campaign improvements. The VP will serve as a thought leader, presenting results, participating in industry conferences, media discussions, and authoring content to enhance the company's market position. Responsibilities also include developing strategic client engagements, identifying key decision-makers, and educating clients to build confidence in the company's solutions. The VP will contribute to the innovation of measurement solutions and specialized capabilities, establishing a subject matter expert reputation. Additionally, the role requires collaboration with internal departments to support client renewals, upsells, and pricing proposals, as well as working with data science and data operations teams to drive automation and leverage ML models.