VP, Product Marketing
Restaurant365Salary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, Small Business ServicesIndustries
Requirements
The ideal candidate will have 15+ years of experience in SaaS product marketing, with at least 5 years in an executive leadership role, and an MBA is preferred. Proven experience leading product marketing in high-growth, customer-centric organizations, particularly with SMB or prosumer audiences, is a strong plus. Exceptional storytelling, strategic thinking, and analytical skills are essential, along with expertise in competitive analysis, pricing, packaging, and go-to-market execution. The candidate must demonstrate the ability to influence cross-functional stakeholders, be an inspirational leader with a builder/player-coach mindset, and be committed to talent development. Comfort in fast-paced environments and a track record of expanding market share internationally are also required.
Responsibilities
The Vice President of Product Marketing will define and drive the overarching product marketing strategy, serving as a key member of the leadership team to inform strategic decisions with market insights. Responsibilities include building and mentoring a high-performing product marketing team, leading cross-functional go-to-market efforts for product launches and updates, and partnering with Product, Growth, and Sales teams to drive user acquisition and retention. The role also involves owning pricing and packaging strategy, crafting compelling product positioning and messaging, and developing a customer-centric marketing engine. Additionally, the VP will conduct market research and analysis, and equip marketing, Sales, and Customer Success teams with necessary collateral and training to effectively convey product value.
Skills
Product Marketing
Go-to-Market Strategy
Pricing Strategy
Messaging
Positioning
Customer Insights
Market Research
Competitive Analysis
Product Launches
Team Leadership
Cross-functional Collaboration
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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