Vice President, Agency & Data Partnerships – Strategic Growth & Revenue at ibotta

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, DataIndustries

Requirements

8–10+ years of experience in agency partnerships, business development, or ad tech sales, with a focus on holding companies and enterprise clients
Proven track record of building C-level relationships and delivering multi-million-dollar revenue impact
Deep understanding of digital media, measurement, and data-driven marketing solutions (deep knowledge of the US Consumer Packaged Goods space a plus)
Skilled at navigating matrixed organizations and leading cross-functional initiatives
Exceptional communicator and strategic storyteller with strong executive presence
Driven, collaborative, and comfortable operating in both structured and ambiguous environments
Must live in the United States (position is remote in New York City or Los Angeles, CA; Denver, CO candidates may be considered hybrid 3 days in office: Tuesday, Wednesday, Thursday)
Embrace and uphold Ibotta’s Core Values of Integrity, Boldness, Ownership, Teamwork, Transparency, & Advocate for Savers

Responsibilities

Lead strategic partnerships with senior agency and holding company stakeholders across investment, data, product, and marketing disciplines
Own joint business planning (JBP), data licensing, and commercial negotiations to accelerate platform adoption and long-term value
Collaborate cross-functionally with Sales, Marketing, Product, and Client Analytics teams to deliver tailored, high-impact programs and tools
Represent the voice of the agency to internal teams, shaping product innovation and go-to-market strategies
Drive measurable revenue growth by closing platform-wide deals, identifying upsell opportunities, and aligning with strategic advertiser needs
Develop and lead education, enablement, and communication programs across agency teams to promote innovation and advocacy
Monitor market trends, client needs, and competitive dynamics to inform partnership strategy and strengthen positioning

Skills

Strategic Partnerships

Joint Business Planning

Data Licensing

Commercial Negotiations

Cross-Functional Collaboration

Client Analytics

Product Innovation

Go-to-Market Strategies

Revenue Growth

Agency Enablement

Market Trend Analysis

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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