[Remote] Product Manager, Ad Tech at PatientPoint

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, Healthcare, AdvertisingIndustries

Requirements

3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments
Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines
Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms
Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation
Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations
Experience working with patient- or healthcare-related (desired)

Responsibilities

Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives
Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools
Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms
Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution
Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement
Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation
Translate strategic product vision into detailed execution plans
Drive post-launch feedback loops and product iteration
Contribute to platform documentation, process design, and product enablement materials

Skills

Key technologies and capabilities for this role

Product ManagementAd TechProgrammatic AdvertisingAdvanced TargetingYield OptimizationUser StoriesBacklog GroomingSprint PlanningQA TestingRoadmap Execution

Questions & Answers

Common questions about this position

Is this Product Manager role remote?

Yes, the position is remote with travel requirements of less than 10%.

What are the key responsibilities of this Product Manager role?

You will own sprint-level execution, write user stories, collaborate with engineering and analytics teams, support ad platform integrations, serve as liaison for stakeholders, define success metrics, and stay informed on industry trends.

What skills are needed for the Product Manager, Ad Tech position?

The role requires experience in product management including backlog grooming and user stories, collaboration with engineering and analytics teams, knowledge of ad tech integrations like SSPs and DSPs, stakeholder alignment, and understanding of ad performance metrics.

What is the team structure like for this role?

You will collaborate closely with engineering, analytics, operational teams, and peers focused on targeting and programmatic monetization, while serving as liaison across commercial, sales, content, compliance, and technical teams.

What makes a strong candidate for this Product Manager role?

Strong candidates will have ad tech experience, especially in programmatic advertising and healthcare, with skills in product roadmap execution, cross-functional collaboration, and data-driven optimization of ad performance.

PatientPoint

Delivers targeted health information solutions

About PatientPoint

PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, such as waiting rooms and remote monitoring, ensuring patients receive timely information that can positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. PatientPoint's goal is to enhance patient experiences and health outcomes through personalized engagement solutions.

Cincinnati, OhioHeadquarters

1987Year Founded

$136.3MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

401(k) Retirement Plan

Risks

Increased competition from companies like Rendia may impact market share.

New president's strategic shifts could disrupt current business operations.

Challenges in integrating online healthcare communities may lead to inefficiencies.

Differentiation

PatientPoint customizes content for unique patient needs in healthcare settings.

Recognized for excellence in consumer-facing health information for 12 consecutive years.

Integrates health education solutions into sports environments, enhancing player health and performance.

Upsides

Growing demand for personalized healthcare solutions boosts patient engagement platforms.

AI integration enhances personalized content delivery and patient outcomes.

Partnerships with digital health communities expand patient engagement opportunities.

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