Senior Growth Insights Manager

Employment Type: Full-Time

Position Overview

PointClickCare is a leading health tech company dedicated to helping providers deliver exceptional care. We empower our employees to innovate and shape the future of healthcare, leveraging the largest long-term and post-acute care dataset and a Marketplace of over 400 integrated partners. Our platform serves over 30,000 provider organizations, impacting millions of lives. We reinvest significantly in research and development to support innovation and lasting impact. Recognized by Forbes and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

PointClickCare empowers its people to be architects of a smarter, human-first, AI-accelerated healthcare future. We harness AI as a catalyst for creativity, productivity, and thoughtful decision-making, enhancing collaboration and improving outcomes. Our hiring practices uncover AI expertise, and we invest in continuous training and development to nurture innovation.

As a Senior Growth Insights Manager, you will enhance visibility into marketing performance through ROI and cohort reporting. Your role involves aligning marketing spend with revenue outcomes by building reporting frameworks that track acquisition, retention, and lifetime value. By analyzing full-funnel data, you will identify effective strategies and optimize marketing investments.

Key Responsibilities

• Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle.
• Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention.
• Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies.
• Tie cohort modeling into KPIs for all funnel metrics by reverse engineering revenue goals and aligning marketing efforts to these goals (leads, MQLs, SQLs, Opps, Pipeline, Revenue, and marketing ROI).
• Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV).
• Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics.

Skills & Qualifications

• Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
• 8+ years of experience in Digital B2B Marketing Analytics, performance measurement, and reporting with strong storytelling capabilities.
• Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards.
• Experience in high-growth, fast-paced, heavily matrixed organizations.
• Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce).
• Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling.
• Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches is a plus.

Preferred Experience

• Deep understanding of the B2B digital marketing ecosystem and how to measure its success and derive insights for data-driven decision-making.
• Proficiency in measurement, reporting, and analytical techniques and their application to marketing challenges.
• Strong understanding of UI/UX marketing analytics technologies.

Company Information

PointClickCare is a founder-led, privately held health tech company. We are recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures. We offer flexibility, growth opportunities, and meaningful work.

To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.