Senior Performance Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Internet, Software, Marketing & AdvertisingIndustries

Requirements

The Senior Performance Marketing Manager should possess 4-7 years of experience in B2B performance marketing, preferably at a high-growth SaaS company, with demonstrated ability to scale and optimize paid programs across multiple channels including SEM, display, video, social, OOH, and other formats. Strong analytical skills, including experience with tools like Looker, Google Analytics, and Excel/Sheets, are required, along with a clear communication and strategic thinking ability.

Responsibilities

This role involves owning and operating the entire paid marketing program, encompassing strategy, execution, measurement, and optimization across various channels such as Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and sponsorships. The manager will develop and execute an experimentation roadmap, define and track key metrics, write creative briefs, analyze campaign performance, support major campaign motions, collaborate cross-functionally, and stay current on ad platform changes and benchmarks. The role also includes driving traffic, organization activations, subscriptions, and sales pipeline growth.

Skills

Paid marketing

SEM

Paid social

Out-of-home advertising

Sponsorships

Advertising tech

Campaign optimization

Data analysis

Experimentation

Digital advertising platforms (Google Ads, Bing, YouTube, LinkedIn, Reddit)

Tailscale

Secure VPN for remote resource access

About Tailscale

Tailscale offers a secure networking solution that allows users to access remote resources like virtual machines and databases from anywhere using a WireGuard-based Virtual Private Network (VPN). Its service is designed for businesses and individuals needing to manage private resources remotely, with a focus on simplicity and minimal setup. Tailscale's freemium model attracts a wide user base, allowing users to start for free and upgrade for additional features. The company aims to enhance data security while providing an easy-to-use remote access solution.

None, CanadaHeadquarters

2019Year Founded

$111.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

51-200Employees