Tailscale

Senior Performance Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Internet, Software, Marketing & AdvertisingIndustries

Senior Performance Marketing Manager

About Tailscale

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

Position Overview

We’re looking for a Senior Performance Marketing Manager to own and scale our paid marketing channels. You’ll be responsible for managing and optimizing Tailscale’s investment across digital and physical channels including SEM, paid social, out-of-home (OOH), sponsorships, and other experimental formats. This is a high-impact, high-visibility role that sits at the core of our go-to-market strategy and connects directly to both self-serve and sales revenue goals.

This is an individual contributor role today, but we are actively looking for someone with the curiosity, analytical sharpness, and leadership potential to grow into a team lead as we scale.

The ideal candidate has deep curiosity about our target audiences, is very knowledgeable about advertising tech and has extensive hands-on experience, has a track record of high ROI impact from advertising, and is eager to experiment and constantly up-level our performance marketing program.

Responsibilities

  • Own and operate our paid marketing program end-to-end, including strategy, execution, measurement, and optimization
  • Manage spend and campaigns across Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and other growth channels
  • Develop and execute an experimentation roadmap across performance and brand campaigns to drive traffic, organization activations, subscriptions, and sales pipeline
  • Define and track key metrics (CAC, payback, activation rate, ROAS, LTV:CAC, etc.) in partnership with growth, sales, data, and finance
  • Write creative briefs and partner with brand and content teams to develop compelling ad creative
  • Analyze campaign performance and share insights and recommendations across the team
  • Support major campaign motions including product launches, competitor takeouts, and account-based marketing (ABM) initiatives
  • Collaborate cross-functionally with product marketing, lifecycle, comms, SEO, and web to ensure performance programs amplify our broader GTM strategy
  • Stay current on ad platform changes, best practices, and SaaS benchmarks

What We’re Looking For

  • 4-7+ years of experience in B2B performance marketing, preferably at a high-growth SaaS company
  • Demonstrated ability to scale and optimize paid programs across multiple channels (SEM, display, video, social, OOH, etc.)
  • Strong analytical mindset with comfort using tools like Looker, Google Analytics, and Excel/Sheets
  • A clear communicator and strategic thinker who can simplify complex problems and drive cross-functional alignment
  • A program manager who thinks in systems, templates, and repeatable playbooks
  • Outcome-orientation and a desire to build the best performance marketing program in the industry
  • Relentless curiosity about our target audiences, Tailscale users, and Tailscale itself
  • Comfort with ambiguity and a willingness to experiment and iterate quickly

Nice to Have

  • You are a Tailscale user
  • Experience at a developer tools, infrastructure, networking, or security startup
  • Desire to become a people manager

Compensation & Benefits

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.

Employment Type

  • [Employment Type Not Specified]

Location Type

  • [Location Type Not Specified]

Salary

  • [Salary Not Specified]

Skills

Paid marketing
SEM
Paid social
Out-of-home advertising
Sponsorships
Advertising tech
Campaign optimization
Data analysis
Experimentation
Digital advertising platforms (Google Ads, Bing, YouTube, LinkedIn, Reddit)

Tailscale

Secure VPN for remote resource access

About Tailscale

Tailscale offers a secure networking solution that allows users to access remote resources like virtual machines and databases from anywhere using a WireGuard-based Virtual Private Network (VPN). Its service is designed for businesses and individuals needing to manage private resources remotely, with a focus on simplicity and minimal setup. Tailscale's freemium model attracts a wide user base, allowing users to start for free and upgrade for additional features. The company aims to enhance data security while providing an easy-to-use remote access solution.

None, CanadaHeadquarters
2019Year Founded
$111.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, CybersecurityIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
Unlimited Paid Time Off
Parental Leave
Professional Development Budget
Home Office Stipend
Phone/Internet Stipend
Company Equity

Risks

A critical vulnerability in Windows client poses remote code execution risk.
Cooling venture funding may impact Tailscale's future investment opportunities.
Scalability challenges may arise with rapid enterprise adoption of zero-trust solutions.

Differentiation

Tailscale uses WireGuard's Noise protocol for trusted encryption standards.
It integrates with existing identity providers like GSuite and Office365 for easy setup.
Tailscale offers over 100 integrations, fitting into almost any tech stack.

Upsides

Tailscale's zero-trust solution meets growing demand for enterprise security.
The $100 million Series B funding boosts product expansion and market reach.
Integration with Mullvad enhances privacy with a global VPN server network.

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