Strategic Marketing Manager 市场策略经理 at Abbott

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, DiagnosticsIndustries

Requirements

Degree in business analysis or clinical medicine; MBA or advanced degree in marketing/strategy preferred
5+ years of consulting experience in the medical industry
Proficiency in data analysis, forecasting, market segmentation, and competitive analysis tools
Strong skills and experience in qualitative research (customer voice) and quantitative analysis (modeling)
Ability to synthesize multi-source information and produce structured insights and recommendations
Excellent communication and storytelling skills
Fluent in English, capable of interacting effectively with company executives and conveying points simply and powerfully
Curiosity about people and things, eagerness to learn new things, empathy, and strong team collaboration skills

Responsibilities

Data-driven market analysis and opportunity identification: Integrate primary/secondary data and market research to analyze trends, industry policies, competitive landscape; identify key trends in market segments, forecast changes, extract insights, discover growth opportunities, prioritize potential customers, and propose strategic actions
Provide multi-dimensional competitive monitoring: Including but not limited to in-vitro diagnostic reagents, lab solutions, smart healthcare, and disease management tools; summarize competitors' strategies and provide recommendations
Market activity execution monitoring and optimization suggestions: Real-time monitoring of market activities and product execution, propose practical optimization suggestions to ensure effective strategy implementation
Research and value positioning: Design in-depth market research to understand core needs of patients and doctors, supporting value positioning for new products and solutions

Skills

Market Analysis

Data Analysis

Competitive Analysis

Market Research

Forecasting

Market Segmentation

Qualitative Research

Quantitative Analysis

Strategic Planning

Communication

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees