Strategic Marketing Manager 市场策略经理 at Abbott

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, DiagnosticsIndustries

Requirements

Degree in business analysis or clinical medicine; MBA or advanced degree in marketing/strategy preferred
5+ years of consulting experience in the medical industry
Proficiency in data analysis, forecasting, market segmentation, and competitive analysis tools
Strong skills and experience in qualitative research (customer voice) and quantitative analysis (modeling)
Ability to synthesize multi-source information and produce structured insights and recommendations
Excellent communication and storytelling skills
Fluent in English, capable of interacting effectively with company executives and conveying points simply and powerfully
Curiosity about people and things, eagerness to learn new things, empathy, and strong team collaboration skills

Responsibilities

Data-driven market analysis and opportunity identification: Integrate primary/secondary data and market research to analyze trends, industry policies, competitive landscape; identify key trends in market segments, forecast changes, extract insights, discover growth opportunities, prioritize potential customers, and propose strategic actions
Provide multi-dimensional competitive monitoring: Including but not limited to in-vitro diagnostic reagents, lab solutions, smart healthcare, and disease management tools; summarize competitors' strategies and provide recommendations
Market activity execution monitoring and optimization suggestions: Real-time monitoring of market activities and product execution, propose practical optimization suggestions to ensure effective strategy implementation
Research and value positioning: Design in-depth market research to understand core needs of patients and doctors, supporting value positioning for new products and solutions

Skills

Key technologies and capabilities for this role

Market AnalysisData AnalysisCompetitive AnalysisMarket ResearchForecastingMarket SegmentationQualitative ResearchQuantitative AnalysisStrategic PlanningCommunication

Questions & Answers

Common questions about this position

What is the salary or base pay for this Strategic Marketing Manager position?

The base pay for this position is listed as N/A. In specific locations, the pay range may vary from the range posted.

Is this role remote or does it require working from an office in Shanghai?

The position is located in Shanghai at 388 W. Nanjing Road, Ciros Plaza, with no mention of remote work options.

What skills and experience are required for this role?

Candidates need a degree in business analysis or clinical medicine (MBA or marketing/strategy advanced degree preferred), 5+ years in medical industry consulting, proficiency in data analysis, forecasting, market segmentation, competitive analysis tools, qualitative and quantitative research skills, excellent communication and storytelling, fluent English, and strong team collaboration.

What is the company culture or work environment like at Abbott for this role?

This information is not specified in the job description.

What makes a strong candidate for the Strategic Marketing Manager position?

Strong candidates will have strategic thinking, the ability to integrate diverse data sources into actionable insights, 5+ years of medical consulting experience, advanced degrees preferably in MBA or strategy, fluent English, and traits like curiosity, empathy, and team collaboration.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees