[Remote] Media Planning Manager at Nutrafol

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Beauty, Direct-to-ConsumerIndustries

Requirements

5-7 years of experience in full-funnel media planning or a related digital marketing role; experience within an eCommerce or DTC brand preferred
Strong understanding of upper-funnel media channels and digital media channels
Strong project management skills
Solid understanding of digital media channels
Ability to turn data into actionable insights

Responsibilities

Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing
Lead the development of new tactics and initiatives, including creating strategic rationale, planning, and vetting talent
Build and maintain media frameworks by initiative, funnel stage, and audience to guide investment decisions
Monitor and report upper-funnel KPIs (reach, awareness, traffic, sessions, brand lift, engagement) and translate their relevance to business outcomes (CPA and Orders)
Create and present monthly performance decks for leadership, consolidating feedback and ensuring clear communication
Conduct end-of-month budget reconciliation, update various spend sheets, and contribute to weekly business review slides
Partner with our Data & Analytics (D&A) team to maintain and update Tableau reports, and pull raw data to generate insights for upper-funnel and product line reporting
Establish framework for Upper Funnel measurement
Perform ad-hoc data pulls to inform leadership decisions and reporting
Act as the GTM lead, project managing all GTM plans to ensure successful execution of promotions and brand campaigns
Gather asset requirements from all channels, communicate creative needs to the Brand team, and build out comprehensive briefs, all while meeting deadlines
Review and traffic new creative assets for brand campaigns
Attend and contribute to various meetings with the Growth, Brand, D&A, and agency teams
Manage and reconcile budgets on a daily, weekly and monthly basis. Monitor performance and adjust budgets to optimize for key business metrics
Reflect and monitor updates to upper-funnel tactic budgets across all documentation. Adjust budgets based on performance and recommend creative iterations as necessary
Deliver post-campaign readouts to cross-functional stakeholders, highlighting business impact and recommendations
Act as the strategic connector between Growth, Brand, and Creative to ensure campaigns ladder into both performance and brand goals

Skills

Key technologies and capabilities for this role

Media PlanningMedia StrategyDigital MediaPerformance AnalysisProject ManagementData AnalysisBudget ManagementCross-Functional Collaboration

Questions & Answers

Common questions about this position

What are the main responsibilities of the Media Planning Manager role?

The role involves developing and executing media strategies, analyzing upper-funnel KPIs like reach and awareness, managing budgets, and collaborating with cross-functional teams on GTM plans and campaigns.

What skills are required for the Media Planning Manager position?

The ideal candidate needs strong project management skills, a solid understanding of digital media channels, and the ability to turn data into actionable insights.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for the Media Planning Manager role at Nutrafol?

A strong candidate is skilled and detail-oriented, with experience in media strategy, performance analysis using tools like Tableau, and project management across cross-functional teams.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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