[Remote] Media Planning Manager at Nutrafol

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5-7 years of experience in full-funnel media planning or a related digital marketing role
Experience within an eCommerce or DTC brand preferred
Strong understanding of upper-funnel media channels

Responsibilities

Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing
Lead the development of new tactics and initiatives, including creating strategic rationale, planning, and vetting talent
Build and maintain media frameworks by initiative, funnel stage, and audience to guide investment decisions
Monitor and report upper-funnel KPIs (reach, awareness, traffic, sessions, brand lift, engagement) and translate their relevance to business outcomes (CPA and Orders)
Create and present monthly performance decks for leadership, consolidating feedback and ensuring clear communication
Conduct end-of-month budget reconciliation, update various spend sheets, and contribute to weekly business review slides
Partner with the Data & Analytics (D&A) team to maintain and update Tableau reports, and pull raw data to generate insights for upper-funnel and product line reporting
Establish framework for Upper Funnel measurement
Perform ad-hoc data pulls to inform leadership decisions and reporting
Act as the GTM lead, project managing all GTM plans to ensure successful execution of promotions and brand campaigns
Gather asset requirements from all channels, communicate creative needs to the Brand team, and build out comprehensive briefs, all while meeting deadlines
Review and traffic new creative assets for brand campaigns
Attend and contribute to various meetings with the Growth, Brand, D&A, and agency teams
Manage and reconcile budgets on a daily, weekly and monthly basis
Monitor performance and adjust budgets to optimize for key business metrics
Reflect and monitor updates to upper-funnel tactic budgets across all documentation
Adjust budgets based on performance and recommend creative iterations as necessary
Deliver post-campaign readouts to cross-functional stakeholders, highlighting business impact and recommendations
Act as the strategic connector between Growth, Brand, and Creative to ensure campaigns ladder into both performance and brand goals

Skills

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees