Product Marketer - CDK CRM/Modern Retail

Employment Type: Full-time

About Us:

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.

Position Summary:

This role supports the Go-to-Market strategy of its product line and area within the CDK CRM/Modern Retail product portfolio. As a Product Marketer, you will act as a critical connection point between product, sales, marketing, and customer. In this role, you will help lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for product, marketing, and sales effectiveness to optimize revenue.

Responsibilities include executing on the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, sales enablement, and defining market requirements. The Product Marketer will be the company’s subject matter expert in product positioning, target market, and value proposition.

The role requires an individual with strong leadership, communication, partnering, and analytical skills who can thrive in a high-performing team; articulate the CDK Modern Retail vision; and help drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business, technical, and sales savvy; a big-picture perspective; and the drive, influencing skills, and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

Position Responsibilities:

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish the product in the competitive environment.
• Perform market, customer, and competitive research to target the market and produce insights, identifying opportunities, challenges, and dynamics for CDK.
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
• Understand customer problems and find innovative solutions and new market opportunities for CDK, exercising creative business judgment in optimizing the lifecycle profitability of the offering.
• Understand objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.) and champion necessary initiatives to attain key results and objectives.
• Develop persona-based positioning and messaging for different audience levels (Owner, GM, Sales Manager, F&I Manager, etc.) and for different target segments.
• Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.

Position Qualifications:

• Bachelor’s Degree
• 3-5+ years of experience in Product Marketing, Sales, or Go-to-Market background preferred.
• Proven ability to develop and execute effective product marketing strategies.
• Strong foundation of analytic skills with the ability to analyze and interpret data to support insights and business development.
• A natural collaborator with a willingness to drive hands-on tactical execution.
• Great communication and collaboration skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders.
• Strong speaking skills and ability to develop compelling customer-facing presentations.
• "Get-it-Done" confidence to pick up and lead new initiatives.